Tag results for "programmatic"
- OOH Data Partnership Finds New Ways To Connect Online, Offline CampaignsPartnership helps marketers that buy media on digital billboards throughout the count ...
- Will Apple Disrupt Data-Led Political Advertising?Apple is set to shake up political targeting ahead of next year ...
- Videa Starts Open-Source APIs For Data For Local TV AdvertisingVidea has started up what it says is the industry's first fre ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic VideoA new form of auto-redirect malvertising hidden in the code of programmatical ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partn ...
- Google AdMob Adds And Compares New Data For In-App ReportingGoogle recently updated AdMob to provide insights into how app users intera ...
- Ditching Personal Information Is The Only Way To Save RTBCampaigners argue that the supply chain is too vast and databases a ...
- Where Marketers Allocate Media Budgets And How Much They Plan To SpendSome 25% of marketers surveyed said they aren't prepared to use chatbot ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' MediaMost big marketers continue to pay significantly higher rates of commission ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TVThe programmatic digital ad marketplace appears to be stable amid signs ...
- Johnny Ryan Speaks Out Against RTB At DmexcoJohnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?Forget the headline figures -- these are the two big questions fou ...
- Ozone Project And Lotame Partner To Unify Members' DataMediatel reveals the Ozone Project, the brand-safe, programmatic platform set up ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitali ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premi ...
- Amazon Experts Discuss The Wild Ride"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several ReasonsThe new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of DataAnd, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Lifelock's Journey To A New Product CategoryAs LifeLock and Norton joined under the Symantec brand, it faced ...
- Move To 1:1 Marketing Pays Off For Haven LifeAfter several false starts, including a bit of spray and pray, Hav ...
- 3DayBlinds, Data & The Lincoln MemorialThere may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party DataNick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality SignalsYet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution towa ...
- Is Second-Party Data Even A Thing?Come on, you must have wondered too. ...
- Case Study: Magnetizing The Mall Of America"What I love about this is we can now give attribution towa ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in loc ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
