Tag results for "programmatic"
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AITo demystify future trends from search to programmatic and online video, "Sear ...
- Remember Bid Caching? It's Back, Sort OfThe practice, which effectively cached and kept reusing an advertiser's bid reque ...
- Programmatic DOOH Takes Hold In Japan As Olympics ApproachNew Dentsu, NTT Docomo joint venture Live Board, with a marketplace power ...
- NAI Issues New Guidance For Consumer ConsentAd-tech companies that belong to the self-regulatory organization may only use sensiti ...
- Privacy Concerns Bolster Rise Of Social Media Ad SpendIn a cookie-free mobile app environment, social networks make it "relatively ea ...
- UK Programmatic Growth Slowing Down In 2019"Campaign" is suggesting that privacy concerns may be behind a slowdown ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, ...
- Programmatic Ad Spend To Hit $147 Billion By 2021Programmatic trading continues to grow -- exceeding $100 billion for the fir ...
- Digital, Display, Programmatic Ad Spending: 2012-2021This "Research Intelligencer" chart visualizes the rapid growth programmatic has had ...
- Dueling Forecasts Reveal Programmatic Dominating Digital Ad MarketplaceDueling programmatic forecasts were released this morning by Publicis Media's Zenith a ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic MediaOn the heels of a report from the American Association of Advertisi ...
- New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address33Across says EU citizens can click to delete or download data ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decid ...
- GroupM's Big New ReorganizationGroupM CEO Christian Juhl announced a reorganization designed to optimize the group ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-HousingNearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Report: Programmatic Space Needs More Automation, Better DataThe 4As and The 614 Group are out with a new repo ...
- Walmart Reportedly Readying Self-Service Search, Display Ad PlatformWalmart Media Group is testing an ad platform and self-service tools wi ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic TraderThere was some interesting math in what The Trade Desk presented ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- Infutor Takes On Programmatic And PrivacyDevelopers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- S4C Announces Mergers To Enlarge MightyHiveS4C is merging MightyHive with UK digital analytics firm ConversionWorks and Sou ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions RiseProgrammatic video ad spending is expected to reach $29.2 billion this yea ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.Advertisers now have the option to native ads from Verizon Media ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOHVibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Arbitraging Human AttentionThe biggest problem with modern day media-buying is that the ad indust ...
- DAX And Urban One Ink Radio, Programmatic DealDigital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- Five Steps To Mastering Programmatic VideoThe rise of programmatic video is meteoric, but brands must understand nuan ...
