Tag results for "programmatic"
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad ExecsIn a rare use of consumer media to reach a highly target ...
- IAB: Programmatic Now 85% Of All U.S. Digital AdvertisingProgrammatic media buys now account for 85% of all digital ad spendin ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid AdsIn-game advertising got a lift Monday with the partnership of Anzu.io a ...
- Header Bidding Driving Publishers' Video Monetization StrategiesPublishers report that programmatic -- and header bidding in particular -- a ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of LuckBeing around in the early days of the internet was luck, sa ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To AmazonRoku's devices still heavily dominate, with 59% of programmatic ad share ...
- DAN Acquires Media Storm, Realigned With MerkleThe agency, founded by Craig Woerz and Tim Williams, will provide Merk ...
- Verizon Media DSP Launches Inventory StorefrontAdvertisers are able to gain greater control of their ad choices a ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn a ...
- Conde Nast Drives Programmatic Ad Growth With GoogleThe partnership with Google signals how the programmatic ad market is evolvi ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer ExperienceThe IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls T ...
- Mindshare Reorganizes Performance Unit, Creates Transformation ConsultancyAs part of the effort, Mindshare and Neo will integrate capabilities mo ...
- Media All Star: Jonathan KimAs Group Director of Digital Engineering, Jonathan Kim has overseen an eli ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Tremor Buys Unruly Video Marketplace From News CorpThe acquisition of the programmatic marketplace will give Tremor a global footpri ...
- What You Read: The 'Search Insider' Top 10 In 2019Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increas ...
- Verizon Media's Ivan Markman Offers 2020 Media-Publishing PredictionsNext year, more publishers will integrate commerce across content through native a ...
- How Anti-Semitism Happens Programmatically, And In Real TimeApologies if today's "RTBlog" isn't technically about technology, but it is abo ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, ...
- How Consumer Market Research, P&G Influenced An Eight-Year-OldA parent who spoke about his work in market research made su ...
- Bing Query Disinformation: Digging Deeper Into Stanford's ResearchFor me, the study presented several unanswered questions. I wondered how personalizati ...
- DAA Readies California Opt-Out ToolsStarting next month, the ad industry self-regulatory group Digital Advertising Alliance wi ...
- Adsquare Launches Outdoor Programmatic ServiceDigital out-of-home will become more programmatic as Adsquare announces that JCDecaux, Postersco ...
- 80% Of U.S. Apps Found To Have 'Dangerous Permissions,' Many From China, Russia, South KoreaAn alarming analysis of mobile apps targeting users released today by Pixala ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- Empower Partners With Programmatic Startup MartinWorking together, Empower and the Martin team, embedded at Empower's Cincinnati offic ...
- A Programmatic Trend That Gives New Meaning To 'Header Bidding'It makes sense that programmatic would emerge as a viable solution f ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic AdvertisingThe patent highlights OpenX's vision of allowing both marketers and publishers ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSPSpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
