- News Publishers Have Stronger Case Against Google
Publishing Insider, - Wednesday, June 24, 2020
The group says the Google News aggregation app competes with apps th ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
One of the unintended consequences of the COVID-19 pandemic appears to ha ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
In an effort to streamline all its linear, streaming, and digital ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
A group of publishers and tech firms are calling for a fundament ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technolo ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- Global Video Ad Impressions Slip As Connected TV Soars
Television News Daily, Wayne Friedman - Wednesday, June 3, 2020
With lower mobile and PC video usage and lower overall automotive spen ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will redu ...
- TripleLift Launches 'Help Journalism' Programmatic Initiative
MAD, Steve McClellan - Tuesday, June 2, 2020
GroupM is the first holding company to join the effort which ai ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, t ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
MainAd, based in Italy, has expanded into the U.S. to support programmat ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, a ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2020
Working from home could become the new cost-saver in financial profit-and-loss statemen ...
- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dolla ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to addre ...
- How Will Improvements To Programmatic Ads Help Publishers?
Publishing Insider, - Monday, May 11, 2020
In matching the information provided by advertisers, agencies, programmatic platforms and publisher ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, T ...
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
"Mediatel" is reporting that an investigation by ISBA and PwC into t ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why sever ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity h ...
- Microsoft Advertising Responds To Questions About Validation Process For Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Microsoft Advertising will review and vet advertisers that are signing up ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions s ...