After a four week run-up, global video advertising impressions slipped 8% in the most recent week -- due to lower mobile and PC video usage as well as continued lower overall automotive spend versus the same week a year before.
Innovid, a TV advertising/analytics platform, says video impressions on mobile devices were down 26% and were 20% lower on PC/laptops, for the week of May 24 to May 30.
One major advertising category -- automotive marketers -- is still down year-over-year by a massive 80% in video advertising impressions. Retail volume also is hurting -- down 37% year-over-year video impressions.
Looking at the most recent week, automotive marketers had a small 1% increase week-over-week -- significantly down from the previous two weeks, which witnessed more than 30% increases in growth.
Global video impressions were higher for consumer product goods marketers -- up 59% -- while telecommunications was 18% higher, finance added 11%, and pharmaceuticals were 3% higher.
At the same time, a subset of global video advertising impressions -- connected TV -- was up 36% year-over-year versus the same week a year before.
Versus other sharply declining video platforms, automotive marketers’ CTV media spend has been basically flat, with video impressions down just 2% versus the year before.
CTV accounted for 53% of total impressions delivered for automotive brands during the week of May 24-30.
Programmatic publishers were up 33% in year-over-year video impression volume.
Innovid's iQ platform does analysis of over 195 billion impressions across more than 600 advertisers.