Tag results for "programmatic"
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges"Mediatel" is reporting that an investigation by ISBA and PwC into t ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their DataThe program provides brands with user consent and privacy-compliant data in ...
- Programmatic Rekindling CPG, Consumer RelationshipsBrands are looking to comfort consumers, and that may be why sever ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure AgreementsGoogle's move to require all all advertisers to verify their identity h ...
- Microsoft Advertising Responds To Questions About Validation Process For Media BuysMicrosoft Advertising will review and vet advertisers that are signing up ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad InventoryAdvertisers can bid on ad VOD inventory through private, real-time auctions s ...
- Industry Veteran Calls Out ProgrammaticManning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" th ...
- Industry Veteran Calls Out ProgrammaticMannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" th ...
- OTT/CTV Programmatic Advertising Fell 14% In MarchSports channels saw some of the biggest declines in ad spending ...
- Programmatic Hit Bottom, Then Began To Climb In April: AnalysisAs COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging ConsumersDesigned to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Ad Council, Partners Set Up Pro Bono PMPPartners The Trade Desk, Cadreon and EMX are responsible for setting ...
- Study: Most Publishers Expect Revenue Decrease In 2020Some 88% of news publishers surveyed said ad buyers had asked ...
- Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, ProgrammaticThe capability, which allows direct-sold and programmatic inventory to compete within t ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institu ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market RevisionsThe data shows a disparity between news and non-news audiences. Site visito ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad ExchangeMarketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Programmatic Mobile Ad Demand Erodes, Even As Some Categories SpikeThe combined effects of an oversupply of audience impressions and contracting dema ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change StrategyCloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising WhitelistThe whitelist provides a balanced approach for brands to consider the audienc ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad SpendThe deal makes Moat an independent third-party verification partner for more th ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies CollaboratedThe Idea for a private marketplace was already in the works ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Local Advertisers Boost OTT Media Spending By 127%Advertisers in the automotive, health and fitness, and home and garden categori ...
- Think It Forward, Says Freckle CEO Neil SweeneySweeney starts, runs and sells successful startups by recognizing a deficiency ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open WebA fundamental paradox of the digital advertising marketplace is underscored in ...
- DAN Media Americas Bolsters C-SuiteSaying it is "mapping a new leadership team to its core capabilities ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies TooThere were some important indicators disclosed as part of The Trade Desk ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It h ...
