Tag results for "programmatic"
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against FraudCHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-MergerTelaria and Rubicon Project, which completed a merger back in April, n ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign ManagementWith the integration, customers who also use Microsoft's self-serve ad platform c ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- News Publishers Have Stronger Case Against GoogleThe group says the Google News aggregation app competes with apps th ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad BuyingOne of the unintended consequences of the COVID-19 pandemic appears to ha ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad PlatformIn an effort to streamline all its linear, streaming, and digital ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic BidstreamA group of publishers and tech firms are calling for a fundament ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD InventoryLooking to expand programmatic TV media buying for TV advertisers, Comcast Technolo ...
- Technology Builds Ad Creative, A/B Tests Show It Performs BetterTechnology introduced Monday allows marketers to optimize ad creative to be serv ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- Global Video Ad Impressions Slip As Connected TV SoarsWith lower mobile and PC video usage and lower overall automotive spen ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study FindsBut many expect modest hikes, and a third say they will redu ...
- TripleLift Launches 'Help Journalism' Programmatic InitiativeGroupM is the first holding company to join the effort which ai ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big GainsThe CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&TThe biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, t ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America ExpansionLotame's managing director of Latin America says the company is helping clien ...
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 PandemicMainAd, based in Italy, has expanded into the U.S. to support programmat ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan BusinessTakashi Takeda talks about media in Japan, goals for the year, a ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquaredThe deal will provide more competitive "business outcome" measurement for local ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19Working from home could become the new cost-saver in financial profit-and-loss statemen ...
- Programmatic Still Sucks For Marketers -- Big Time!The middlemen in the industry still eat up about half of dolla ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- How Will Improvements To Programmatic Ads Help Publishers?In matching the information provided by advertisers, agencies, programmatic platforms and publisher ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TVHeading into one of the worst periods in recent advertising history, T ...
