Automizy, an email marketing software provider, is integrating with inboxAds, a programmatic email platform that allows firms to place personalized native ads in their newsletters based on subscriber profiles.
The goal is to help clients monetize their email, states Viktor Egri, co-founder and head of product of Automizy.
Automizy provides automation tools that allow email marketers send campaigns, manage contacts and optimize subject lines, the company says.
The integration will provide support under each partner's brand name, and marks a new strategic direction for inboxAds, the company adds.
InboxAds provides dynamic native ads from curated inventory, based on artificial intelligence and personalization algorithms.