Tag results for "programmatic"
- Automizy Integrates With inboxAds To Place Ads In Email NewslettersThe companies say they hope to help Automizy clients monetize their emai ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slu ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing LabThe RTB House AI Marketing Lab acts as a creator and incubat ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Locati ...
- Xandr Intros Programmatic Political Buys Across WarnerMedia DigitalXandr created a multi-step creative approval process to ensure compliance with Standar ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent AdsA ruling that Amazon is liable for products delivered to buyers h ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media NetworkCVS has introduced a media network that allows brands to buy ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models"Improved transparency" is the main factor driving programmatic trading models among t ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- Rethinking Relevance, Messaging And Context Beyond The CrisisHow do you plan when media, consumer patterns, the economy itself a ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full TransparencyThe world's biggest advertisers have largely embraced programmatic media-buying and as th ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TVForty percent of independents and undecideds don't subscribe to pay TV, b ...
- With Ad Budgets Under The Microscope, Some Magnify Google Custom BiddingJellyfish, a global boutique agency, announced Wednesday that it's now implementing Goog ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- FCC Commissioner Questions AT&T And Verizon About Location DataFCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other PlatformsGoogle has been building support for audio advertising and on Thursday announc ...
- ShopRite, Price Rite Sign Programmatic AgreementWakefern, parent of ShopRite, Price Rite and The Fresh Grocer, is signi ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- How Publishers Can Boost Revenue Without Intrusive AdsPublishers can up bids for programmatic ad placements by opening their inventori ...
- How In-House Became The Norm For Programmatic Media-BuyingWhen it comes to the fastest-growing segment of media-buying -- programmatic ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The JourneyIndia's digital growth has become a focus for many U.S. companies. Goog ...
- 5 Hard Truths For CEOs When Entering The Digital Ad BusinessThe business has become more challenging as media companies grapple with regulatio ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT a ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic BuyersBringing search data to programmatic advertising, Captify partnered with PubMatic to all ...
