Tag results for "programmatic"
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: SurveyNearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Beachfront Strikes VOD Deal With Canoe VenturesAd-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- President-Elect Biden: Where The Brands SitHow will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad BudgetsIn a sign that the CTV ad market is benefitting from ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global ProcessesDentsu is teaching employees to build virtual assistants that do repetitive task ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, ProgrammaticBrendan Condon brings to Captify his expertise and experience in TV, C ...
- Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare DataNeustar is launching a second-party data marketplace that gives partners greater transparen ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Antitrust Suit Against Google ls Disappointing For PublishersThe complaint focuses on the company's distribution agreements that make it t ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. OperationWilensky joins from sibling agency Essence, where she was senior vice preside ...
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- Flexibility Cited As Key Attribute To Programmatic OOHProgrammatic OOH is a relatively new revenue for digital OOH. New resear ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By"The harder you work, the luckier you get" is the best advi ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- Harry & David Finds Success With Cookieless TargetingBritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Gartner: Balancing Marketing Budgets In The COVID-19 EraWhat you spend says so much more than what you intend. Budgeta ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Vid ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First RightsAd-Lib on Monday will announce a direct integration with Google Display &am ...
