Tag results for "programmatic"
- Ad Execs Viewing Media More As A 'Quality' Than A CommodityA number of recent trends in media-buying including the ascendance of procureme ...
- Magnite Acquires SpotX For $1.17 BillionMagnite and SpotX claim the merger will create the largest independent CTV/vid ...
- Magnite Intros Open Beta For CTV/OTT Unified Decisioning SolutionThe solution is designed to help CTV/OTT publishers maximize yield by allowi ...
- DPAA Expands Board: Adds Digital Media, Programmatic ExpertsDPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable ProgrammaticInternal data shows the company ended 2020 with strong orders and advertis ...
- Xaxis North America President Talks About Brand SafetyMore than ever, brands must take online measures to protect their ima ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
- Pinterest Creative Dynamic Certification Launches With Three PartnersThe move enables certified advertisers to automate the process of tailoring a ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV NetworksTeicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Large Brands Funded MisinformationAn analysis of programmatic advertising data from Newsguard shows many of t ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024In 2021, Peacock is estimated to hit $604 million in revenue ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- Integral Ad Science Acquires Amino PaymentsDigital ad verification company IAS had already partnered with Amino on Tot ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As MembersThe Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign OnSamsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- ANA Pivots On Marketing 'Word of the Year'"Pivot" has been named the marketing word of the year for 202 ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- ActionIQ Expands Executive Team As Revenue SkyrocketsOn the heels of 100% year-over-year revenue growth, ActionIQ today announced t ...
- Kepler Group Acquires Infectious MediaThe two firms have a shared focus on large-scale advertisers, and ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher SitesIn a rare move, consumers will gain the opportunity to choose t ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming VideoFrame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory PartnershipsNYIAX has forged partnerships with major holding companies to drive advertising ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To SuccessWhen the theatrical release of "Trolls World Tour" failed to materialize aft ...
