- Brightcom Launches Compass, Hybrid Ad Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Ad-tech company Brightcom announced Wednesday the public release of Compass, a n ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Yes, Adblock Plus Is Now In The Ad Sales Biz
RTBlog, Tobi Elkin - Wednesday, September 14, 2016
Adblock Plus is now selling ads and has set up a marketpla ...
- Google Announces Next-Gen Universal App Campaign, New Video Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2016
Google released the next generation of Universal App Campaigns along with ...
- Programmatic Display Advertising Grows In Germany
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 13, 2016
Research firm eMarketer, in its first programmatic media forecast for Germany, project ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the e ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- In Addressable Advertising, What Marketers Don't Know Can Hurt
Real-Time Daily, Jeff Sporn - Tuesday, September 13, 2016
As promising as addressable advertising seems to be in enabling advertisers ...
- Sourcepoint Releases White Paper Addressing Solutions To Ad Blocking
Real-Time Daily, Philip Rosenstein - Tuesday, September 13, 2016
Sourcepoint, a content compensation platform for digital publishers, on Tuesday released ...
- 33Across Launches Viewability Product
Real-Time Daily, Philip Rosenstein - Tuesday, September 13, 2016
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in ...
- Marketo Launches Account-Based Marketing
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Marketo, a marketing automation technology platform, announced the launch of Marketo A ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Red, White & Blog, Philip Rosenstein - Tuesday, September 13, 2016
In the 2016 cycle, political marketers are building on the data trov ...
- OpenX/ExchangeWire's Surprising Findings On Programmatic Ad Quality
RTBlog, Tobi Elkin - Tuesday, September 13, 2016
OpenX and ExchangeWire teamed up on a report that examines industry perceptio ...
- Programmatic Spend Up, Trust Down
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Despite the ongoing increase in media spend invested using ad tech, t ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...
- More Publishers Embrace Header Bidding, Digital Sales Teams Endure
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
More publishers are adopingt header bidding, technology that's designed to help th ...
- Apple's IPhone Software Update Makes It Much Harder For Advertisers To Track You
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Apple's latest mobile software update, iOS 10, launches on Sept. 13, and&nbs ...
- Adform Offers Stand-Alone DMP
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DM ...
- General Atlantic Leads $35 Million Investment Round In SessionM
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- AppNexus Partners With ANA To Help Marketers Make Better Use Of Their Data
RTBlog, Tobi Elkin - Monday, September 12, 2016
The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partneri ...
- Agencies Find ANA Guidelines Calling For CMO Hires 'Inflammatory'
Around the Net in Real-Time, Philip Rosenstein - Friday, September 9, 2016
The release of ANA guidelines last month found a unanimous call, fr ...
- Networks Aren't The Only Ones Apprehensive About PTV
Audience Buying Insider, Karlene Lukovitz - Friday, September 9, 2016
When it comes to hurdles on the way to broad implementation ...
- That's It, Creatives! Programmatic Is Taking Your Job
Mediapsssst, Richard Whitman - Thursday, September 8, 2016
Ad management company Sizmek has released a self-serve programmatic creative offering th ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Sizmek Launches Programmatic Creative Offering
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creativ ...
- Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations
Real-Time Daily, John Potter - Friday, September 9, 2016
Smart publishers who have embraced header bidding -- and now, starting wi ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...
- IAB Releases Guidelines For Podcast Measurement And Analytics
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
The Audio Committee of the Interactive Advertising Bureau (IAB) has released guidelin ...
- Podcasters Make Their Sales Pitch To Advertisers
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
Marketers and ad buyers can add a new upfront to their bu ...