- Machine Learning Taking Over
Programmatic Insider, John Motavalli - Wednesday, September 7, 2016
Juniper Research says machine learning algorithms are expected to generate around $ ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Ad-tech firm Ooyala released a new version of its Ooyala Pulse th ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...
- The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and b ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- Cuebiq Names Lauren McGrath VP Of Revenue Development, Research
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
Location intelligence firm Cuebiq appointed Lauren McGrath vice president of revenue developme ...
- OOH On Path To Programmatic, But False Claims Could Derail Progress
Real-Time Daily, Ken Sahlin - Tuesday, September 6, 2016
Workflow automation tools have fueled 22 consecutive quarters of growth in OO ...
- With Q4 In View, What's Facebook's Impact On Header Bidding?
RTBlog, Tobi Elkin - Tuesday, September 6, 2016
Now that the Labor Day holiday is behind us and summer's ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying
Around the Net in Real-Time, Tobi Elkin - Friday, September 2, 2016
Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- Microsoft And Google Browsers Had High Ad Fraud Rate, Study Claims
Around the Net in Real-Time, Tobi Elkin - Friday, September 2, 2016
Ad fraud activity is highest on certain browsers made by Microsoft Cor ...
- Zeta Interactive Secures $45M, Continues Acquisition Spree
MediaDailyNews, Laurie Sullivan - Thursday, September 1, 2016
Zeta Interactive has secured another $45 million in funding. Co-founder John Scull ...
- Does Independence Matter?
MediaDailyNews, Joe Mandese - Friday, September 2, 2016
We may never know what Dentsu Aegis Network paid to acquire independe ...
- A Q & A With The Trade Desk's New CMO Mark Kirschner
Real-Time Daily, Tobi Elkin - Friday, September 2, 2016
The Trade Desk named Mark Kirschner to the role of CMO earli ...
- Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white pap ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- Digital Agency Longtail Eyes In-House Programmatic Market
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
Sydney- and Perth-based digital agency Longtail is moving into programmatic consulting ...
- Facebook Pushes Advertisers to Speed Up Their Mobile Sites
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
Facebook wants advertisers to speed up their mobile Web sites and pla ...
- 98 Personal Data Points That Facebook Uses To Target Ads To You
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
Caitlin Dewey's report in the Washington Post reminds us that Facebook kno ...
- How Far Along Are Companies In Their Predictive Analytics Implementation?
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
This year, just 25.1% of U.S. executives said their company's current u ...
- What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out
Real-Time Daily, Merrily McGugan - Thursday, September 1, 2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK pla ...
- Extreme Reach Partners With AdMore To Enhance Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Wednesday, August 31, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it wi ...
- In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with mo ...
- Twitter Expands Video Ad Program
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 31, 2016
Twitter is expanding its advertising program to place ads before video conte ...
- Why SMB Marketers Value Flexibility In Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 31, 2016
SMB marketers value flexibility when it comes to marketing technology, which ...
- Google, Facebook And Amazon Battle Over Back To School
Programmatic Insider, John Motavalli - Wednesday, August 31, 2016
Since Google commands so much clout at the search level, they wi ...