- Google, Facebook And Amazon Battle Over Back To School
Programmatic Insider, John Motavalli - Wednesday, August 31, 2016
Since Google commands so much clout at the search level, they wi ...
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- GenZ Favors Smartphone For Video
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
The GenZ group is one-third more likely to watch video on ...
- Advertisers: Take A Page, Or A Listen, From Pandora
RTBlog, Tobi Elkin - Wednesday, August 31, 2016
Pandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- Innovation Push Will Influence Marketers' Staffing Decisions
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Digital marketing platform GumGum and Brand Innovators polled 246 U.S. digital markete ...
- Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Online publishers and developers were surprised in recent weeks when Facebook appear ...
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Cloud-based video programming system IRIS.TV, announced a partnership with Vemba, a premi ...
- Two-Thirds Of Brand Professionals Predict Growth In Outstream Video
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Teads, an outstream video provider and video advertising marketplace, has released t ...
- OpenX, Meredith Local Expand Partnership With Header Bidding
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit ...
- MediaMath's Educational Arm Forms Advisory Board
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
MediaMath's educational arm, the New Marketing Institute (NMI), announced on Tuesday t ...
- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they ha ...
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Flipboard, a platform for consumers to aggregate news stories, images, and vide ...
- The Question Is: Does Facebook Eat The World?
RTBlog, Tobi Elkin - Tuesday, August 30, 2016
Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumer ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Fraud is Pervasive, it's Not Just Programmatic
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
If you think fraud only affects programmatic advertising, you're missing out ...
- App Fraud is its Own Ecosystem
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
In the mobile app world, you can run into install fraud ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Programmatic a Full Funnel Solution for Casper
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
Online mattress delivery upstart Casper started small with its programmatic efforts wh ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- Internet Cos. May Have To Pay Publishers For News Under New EU Rules
Around the Net in Real-Time, Tobi Elkin - Monday, August 29, 2016
News aggregators like Alphabet Inc.’s Google news search may have to p ...
- Snapchat Poised To Deliver Behavioral Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, August 29, 2016
Business Insider reports Snapchat is planning to introduce behavioral targeting for advertiser ...
- Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video Advertising
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Interactive video provider Fuisz has partnered with ad platform Sizmek to enab ...
- The Trade Desk Names Mark Kirschner Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Monday, August 29, 2016
The Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing offic ...
- AppNexus Appoints Gabriel Weintraub Chief Economist
Real-Time Daily, Tobi Elkin - Monday, August 29, 2016
Ad-tech firm AppNexus on Monday announced it had appointed Gabriel Weintraub chi ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
RTBlog, Tobi Elkin - Monday, August 29, 2016
Facebook's entry into header bidding means different things for stakeholders in t ...
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2016
Facebook refuses to remain stagnant and allow Google and Microsoft to exc ...
- Unpacking The Trade Desk's S-1 Filing
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
On its blog, ThomVest Ventures attempts to interpret and explain The Tra ...
- Marketing Tech Over Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
The Wall Street Journal reports that startups are increasingly having trouble raisi ...
- Premium Programmatic? Don't Hold Your Breath
Audience Buying Insider, Karlene Lukovitz - Friday, August 26, 2016
While the television inventory available through programmatic buying has indisputably broadened ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...