- Marketo Launches Account-Based Marketing
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Marketo, a marketing automation technology platform, announced the launch of Marketo A ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Red, White & Blog, Philip Rosenstein - Tuesday, September 13, 2016
In the 2016 cycle, political marketers are building on the data trov ...
- OpenX/ExchangeWire's Surprising Findings On Programmatic Ad Quality
RTBlog, Tobi Elkin - Tuesday, September 13, 2016
OpenX and ExchangeWire teamed up on a report that examines industry perceptio ...
- Programmatic Spend Up, Trust Down
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Despite the ongoing increase in media spend invested using ad tech, t ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...
- More Publishers Embrace Header Bidding, Digital Sales Teams Endure
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
More publishers are adopingt header bidding, technology that's designed to help th ...
- Apple's IPhone Software Update Makes It Much Harder For Advertisers To Track You
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Apple's latest mobile software update, iOS 10, launches on Sept. 13, and&nbs ...
- Adform Offers Stand-Alone DMP
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DM ...
- General Atlantic Leads $35 Million Investment Round In SessionM
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- AppNexus Partners With ANA To Help Marketers Make Better Use Of Their Data
RTBlog, Tobi Elkin - Monday, September 12, 2016
The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partneri ...
- Agencies Find ANA Guidelines Calling For CMO Hires 'Inflammatory'
Around the Net in Real-Time, Philip Rosenstein - Friday, September 9, 2016
The release of ANA guidelines last month found a unanimous call, fr ...
- Networks Aren't The Only Ones Apprehensive About PTV
Audience Buying Insider, Karlene Lukovitz - Friday, September 9, 2016
When it comes to hurdles on the way to broad implementation ...
- That's It, Creatives! Programmatic Is Taking Your Job
Mediapsssst, Richard Whitman - Thursday, September 8, 2016
Ad management company Sizmek has released a self-serve programmatic creative offering th ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Sizmek Launches Programmatic Creative Offering
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creativ ...
- Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations
Real-Time Daily, John Potter - Friday, September 9, 2016
Smart publishers who have embraced header bidding -- and now, starting wi ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...
- IAB Releases Guidelines For Podcast Measurement And Analytics
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
The Audio Committee of the Interactive Advertising Bureau (IAB) has released guidelin ...
- Podcasters Make Their Sales Pitch To Advertisers
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
Marketers and ad buyers can add a new upfront to their bu ...
- Programmatic TV Ad Buying Will Never Work
Publishing Insider, Ari Rosenberg - Thursday, September 8, 2016
First, let's define "work" in the context of old-media publishers and h ...
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse
Real-Time Daily, Patrick Hopf - Wednesday, September 7, 2016
You've probably heard the news: France-based Criteo and rival U.S. firm SteelHou ...
- Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing Tool
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodage ...
- Quantcast Names Keith Lorizio VP Of North America Sales
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Quantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...
- The Exchange Lab Names AOL's Penny Harris SVP, International
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
The Exchange Lab, a programmatic unit within GroupM Connect, announced the appointme ...
- The Trade Desk's S-1 Reveals Projected Valuation
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
The Trade Desk filed an amended S-1 this week that reveals ...
- OpenX And MediaMath Partner To Put Header Bidding To The Test
RTBlog, Tobi Elkin - Thursday, September 8, 2016
OpenX and MediaMath partnered to put header bidding to the test f ...
- Key Dentsu Employee Leaves Agency To Launch Programmatic Consultancy
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 7, 2016
One of Dentsu’s main programmatic advocates, Wayne Blodwell has left the agen ...
- Politico Co-Founder Jim VandeHei To Launch News Venture For Professionals
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 7, 2016
Politico co-founder Jim VandeHei will launch a media outlet targeting corporate executiv ...