- Kawasaki To Turn Times Square Ninja Green
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
The all-day "Ninja Times Square Takeover" on Sept. 13 comprises a two-blo ...
- TV Nets Spend Billions Promoting Lineups
MediaDailyNews, Wayne Friedman - Thursday, September 6, 2012
Nielsen says this summer and fall, TV networks will spend roughly t ...
- Starbucks Offers Deal Through LivingSocial
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Starbucks is giving a vote of confidence to LivingSocial, Groupon's main riva ...
- Einstein Bros. Teams With Denver Broncos
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Denver-based Einstein Bros. Bagels is sponsoring the Denver Broncos' "Back to Footba ...
- Boston Market: Election-Themed Promo For New 'Bowls'
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Boston Market is running a promotion encouraging fans to vote for eith ...
- Marketing Precedes Home Release Of 'Snow White'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
A lot of promotions are hitting before the Sept. 11 DVD a ...
- Bloomingdale's Throws Leg Over BMW For Men's Line
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The BMW R 1200 R Classic is featured in the men's departme ...
- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- 2013 Ford Fusion Will Pace At Homestead
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
Ford's new Fusion (Titanium version) will be the official pace car f ...
- Vespa Launches 'La Vespa Vita' Lifestyle Site
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
Among other things, the site has a "Vespa Mosaic," where owners c ...
- Corona Enlists Jon Gruden For Promo
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2012
Corona Extra and Corona Light are teaming with football personality Jon Grud ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- Can Marketing Save The Maine Lobster?
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, ...
- Hallmark Hearts New TV Brand Tagline
MediaDailyNews, Wayne Friedman - Wednesday, August 22, 2012
Hallmark Channel just unveiled a new tagline and brand image: "The Hea ...
- Chrysler Touts The 200 And Michigan
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
Chrysler is sending two guys on a road trip to promote Michiga ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Clean & Clear Goes Social With The Sims
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The joint program, which runs up to September, is timed with t ...
- 30 Denny's, Weplay Partner To Support Local Teams
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Thirty upstate New York Denny's restaurants and the Weplay social media platfo ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Virgin America Taps Banana Republic For New Look
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2012
The collection, which will also be offered to earthbound consumers as ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Promotions Tap Summer Olympic Games Fever
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Einstein Bros. Bagels and Caribou Coffee, for instance, are both running speci ...
- NBC To Capitalize On Olympic Audiences With Promo, Show Debuts
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
NBC is pegging potential buzz to heavy show promotion and two ad-fr ...
- Promotions Mean Big Cheese For Company
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
A small Wisconsin-based cheese company has rolled out a steady stream ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Virgin Contest: Dress Like A Stewardess
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Virgin America is celebrating its fifth anniversary in August by outfitting i ...