- Frito-Lay Offers Skylanders Figurines
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2012
Frito-Lay North America multipacks are carrying an exclusive mail-in offer to recei ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashi ...
- Phillips 66, 76, And Conoco Offer Giveaways
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2012
Gas station chains Phillips 66, 76 and Conoco are encouraging travelers ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- Grocery Retailers Still Rely on Print Circulars
MediaDailyNews, Erik Sass - Monday, July 9, 2012
While mobile coupons and daily deals are transforming some parts of t ...
- US Airways Launches DC Promo
Marketing Daily, Tanya Gazdik - Sunday, July 8, 2012
US Airways will celebrate new service at Washington, D.C.'s Reagan National Airpo ...
- 7-Eleven To Toast 85 Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
7-Eleven will celebrate its 85th year on July 11, with participating stor ...
- ABC Hits Warm, Fuzzy Tones In 'Katie' Promo
MediaDailyNews, Wayne Friedman - Tuesday, July 3, 2012
Looking to hit the daytime syndication sweet-spot, a new TV promo f ...
- Mobile Platform Fiksu Raises $10M To Expand Globally
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Mobile app marketing firm Fiksu has secured $10 million in a seco ...
- Promote Off Own Air To Drive TV Viewership
Research Brief, Jack Loechner - Thursday, July 5, 2012
According to new research from Nielsen, promotion does drive TV viewership. Evaluati ...
- New Applebee's Campaign: 'See You Tomorrow'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
"'See You Tomorrow' represents the next step of our revitalization and ...
- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- JetBlue Launches Online Game Show
Marketing Daily, Tanya Gazdik - Monday, June 18, 2012
JetBlue Aiways is hosting a live, online game show this week call ...
- JetBlue Promo Links With Night Ranger, 'Rock Of Ages'
Marketing Daily, Tanya Gazdik - Sunday, June 17, 2012
The latest off-the-wall promotion from JetBlue Airways celebrated the release of t ...
- Chevy Backs Sportsman 'Made In America' Series
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
The Sportsman Channel has a deal with Chevrolet that includes exposure ...
- NBC Debuts New Comedies Ad-Free
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
NBC will use dual stunts to give a lift to a pa ...
- Vespa Promotion Offers Free Scooter
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Vespa USA is launching a summer promotion in the U.S. dangling ...
- Off-Channel Promos Crucial In Reaching Mass Audience
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
It is not enough to promote new TV shows on one's o ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Lexus Title Sponsor For Virtual U.S. Open
Online Media Daily, Fern Siegel - Monday, June 11, 2012
Lexus has partnered with the USGA (United States Golf Association) and WG ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Hilton Garden Inn Launches 'Breakfast With Heart'
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Hilton Garden Inn is partnering with hunger-relief organization Feeding America to provi ...
- Discovery: Brands Should Aim At Social Influencers
Online Media Daily, Mark Walsh - Friday, June 8, 2012
In keeping with its focus on social media, the cable giant h ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...