- Walmart, P&G Team To Promote Mobile Shopping
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
Walmart has joined forces with Procter & Gamble on a month-long marketi ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Virgin Begins Portland Service With Quirky Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2012
Virgin America launched its new service to Portland, Oregon with a quir ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Memorial Day Good For C-Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Wells Fargo Securities surveyed beverage retailers that represent thousands of U.S. c-store ...
- Lenovo Looks To Light Up Nights
Marketing Daily, Aaron Baar - Tuesday, June 5, 2012
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, ...
- United Airlines Rewards Employees, Customers
Marketing Daily, Tanya Gazdik - Sunday, June 3, 2012
United Airlines is offering prizes to customers who nominate employees for gre ...
- Social Media Gets Festival Ad Budget Earmarked For TV, Radio
Online Media Daily, Laurie Sullivan - Friday, June 1, 2012
A dwindling local television and radio audience forced sponsors and promoters f ...
- Coupon In A Booklet, With A Deal, Best Restaurant Ad
Research Brief, Jack Loechner - Friday, May 25, 2012
According to a research initiative by the National Restaurant Association and LivingSoci ...
- Fiat Social Promo Celebrates 500,000 Facebook Fans
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
Fiat has half a million fans on Facebook and is giving aw ...
- Off-roaders Coming To New York City! Book Now!
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Off-road recreational vehicles are coming to New York City. Ok, the Bron ...
- 'Oprah' Media Buyer Promo: Smart Car Is Prize
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Starting May 14, O, The Oprah Magazine is launching a "What's Yo ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- Scion iQ Buyers Get A PlayStation Vita
Marketing Daily, Karl Greenberg - Thursday, May 3, 2012
Scion is offering buyers of the its Scion iQ four-seat microcar ...
- Walmart Launches 'Avengers' Promotion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 3, 2012
Walmart is running a program around Marvel Entertainment's, "The Avengers," which premie ...
- LoJack Goes To Grassroots
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2012
Auto theft recovery company LoJack this week launches a grassroots campaign ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- Everyday Noble Clothing Launches Facebook Effort
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Everyday Noble Clothing, an upstart streetwear clothing brand, is announcing a four-mon ...
- Carvel Gets Redesign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 25, 2012
Carvel Ice Cream has debuted a new "classic cool" look including ...
- Fiat Launches Facebook Promotion For Abarth
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
Fiat is taking its Abarth version of the 500 coupe to Facebo ...
- Fiat Launches Facebook Promotion
Online Media Daily, Karl Greenberg - Tuesday, April 24, 2012
Fiat is taking its Abarth version of the 500 coupe to Facebo ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- JetBlue To Plant 83,000 Trees To Honor Customers
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
JetBlue is pledging to plant 83,000 trees -- or one to hon ...
- BMW Preps 2012 Olympics Campaign
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The campaigns will include national and local television ads; digital advertising; a ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- Restaurants Feast On Tax Day
Marketing Daily - Top of the News, Thom Forbes - Monday, April 16, 2012
"Partisan emotions are running high this election year, but one thing unit ...
- Retail Promos: 75% Of Internet Users Prefer Email Over Text
Around the Net In OMD Europe, Nina Lentini - Thursday, April 12, 2012
A report from Ipsos finds that Internet users in the UK a ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...