- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
For a limited time, bottles of Brisk Iced Tea bearing Microsoft ta ...
- Brands Go Big With Cinco De Mayo Promotions
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2012
Tyson Foods, Tabasco brand and Jose Cuervo's nonalcoholic margarita mix have team ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Sprint Lets Fans Pick NASCAR All Star
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Sprint is asking fans to help determine the starting lineup for t ...
- Dealer Promotion Offers Lexus On Ice
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Washington, D.C. Lexus dealers are giving away a Lexus GS 350 ...
- USPS Touts Direct Mail For Small Biz
MediaDailyNews, Erik Sass - Wednesday, March 21, 2012
Faced with steep declines in the volume of both first-class mail a ...
- American Airlines Teams With Q'VIVA! The Chosen
Marketing Daily, Tanya Gazdik - Sunday, March 18, 2012
American Airlines, the official airline of the show, Q'VIVA! The Chosen, h ...
- Undaunted, McDonald's Tries Another Meme
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Despite the recent backfire of McDonald's' recent hashtag-based campaign -- when ma ...
- Ruth's Chris Debuts $7 Happy Hour
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 15, 2012
Ruth's Chris Steak House this week debuted a "Sizzle, Swizzle and Swi ...
- BelVita Makes the SXSW Music Scene
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits bra ...
- Little Caesars Launches March Madness Freebie Promo
Marketing Daily, Karlene Lukovitz - Monday, March 12, 2012
Little Caesar's is tying a freebie to the outcome of some ...
- History Drives 'Pawn Stars' Via NASCAR
MediaDailyNews, David Goetzl - Monday, March 12, 2012
The History Channel is hoping to fuel "Pawn Stars" through another high-profi ...
- Caribou Coffee Launches Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Caribou Coffee has launched a "You + Your Bou" Twitter-based sweeps campa ...
- Lipton Taps Lady Antebellum For Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Lipton's new campaign for its Lipton Tea & Honey iced tea mix ...
- Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Grand Marnier has launched a Facebook and on-premises sampling promotion to enga ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Ram Truck Goes Country
Marketing Daily, Karl Greenberg - Friday, February 17, 2012
Ram Truck is running a long-term promotion called "Road to the R ...
- Harley-Davidson Rides With The Avengers
Marketing Daily, Karl Greenberg - Friday, February 17, 2012
Harley-Davidson and Marvel Entertainment are partnering around the forthcoming Avengers movie. T ...
- Ford Puts Sound Studio In Focus
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Ford's "Gimme the Gig II" sweepstakes teams up with Grammy Award winni ...
- Improvements, Pricing, Promos Drive Pizza Growth
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Improvements including menu innovations and ordering technology, combined with flat pricing a ...
- Ford Rolls Out ST In Chicago
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
The program has an auto show focus that gives people a chan ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Victoria's Secret Launches V-Day Campaign
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Victoria's Secret is launching its "Gorgeous" collection on Valentine's Day. The collecti ...
- Corona Supports Cancer Research With Promo
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
Coinciding with the college basketball tournament in March, patrons at thousands ...
- Goodyear Goes Mobile With New Site
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
The Akron, Ohio-based company announced the introduction of a specific mobile sit ...
- T-Mobile Offers V-Day Deal
Marketing Daily, Aaron Baar - Tuesday, February 7, 2012
In advance of Valentine's Day, T-Mobile will give consumers the chance ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...