- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Jolly Time Campaign Encourages 'Unplugged' Popcorn Time Together
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Starting April 28, consumers can share their ideas and stories about wa ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen
Out to Launch, Steve McClellan - Friday, April 24, 2015
Apparently America has been clamoring for a taco emoji, and finally ...
- Cross Promotion Now: Disney Will Live Stream Star Wars Content to Hype New Film
Around the Net in Video, P.J. Bednarski - Wednesday, April 15, 2015
Today, the keepers of the franchise, now owned by Disney, are mo ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- All Detergent Partners With Peanuts
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2015
Demographically, the detergent brand and cartoon are well suited. All skews mo ...
- Budweiser Sets Out To Find 'King Of Burgers'
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2015
"Budweiser is using this program to rally people around two American staple ...
- Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2015
Baskin-Robbins-inspired Cookie Dough and Butter Pecan coffee and latte flavors are returni ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- Consumers Conflicted About Privacy Vs. Personalization
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
Accenture reports that overall, about 60% of consumers want real-time promotions a ...
- Cupcake Vineyards Partners With Share Our Strength
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2015
"As a brand, we love delivering small moments of joy to consumer ...
- These Creatives Promoted Their Agency By Walking Around New York Dressed Like Poo Emojis
Mediapsssst, Richard Whitman - Wednesday, March 11, 2015
Dave Glass and Killian Cooper run the Barcelona-based agency Hungry Castle, ...
- Samuel Adams Pits East Against West
Marketing Daily, Tanya Gazdik - Monday, March 9, 2015
Craft brewing has continued to gain momentum since then, with more th ...
- CBS, Toyota Joining For Charity Video Site
Around the Net in Video, P.J. Bednarski - Monday, March 9, 2015
CBS will announce the launch of “Viewers to Volunteers,” or V2V, ...
- Toy Truck Brand Tonka Plays With The Big Kids
Marketing Daily, Karl Greenberg - Saturday, March 7, 2015
As part of Tonka's relationship with Toyota, the fire safety crews ...
- Brewer Bringing Summer Shandy Relief
Marketing Daily, Aaron Baar - Friday, March 6, 2015
"The campaign is celebrating the return of Shock Top Lemon Shandy, design ...
- Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2015
"We believe that by sharing more images of fruits and veggies onlin ...
- Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 4, 2015
Long, long ago, when men were boys and the Internet was ju ...
- 'ION Effects' Cross-Platform Campaign Preps For Upfront
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Midsize broadcasting network ION Television started a business marketing campaign on Mond ...
- Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain
Marketing Daily, Aaron Baar - Thursday, February 26, 2015
"This promotion does seem to be getting a lot of attention overall ...
- This Ad Contest Could Get You A Free Trip to Cannes. Just Don't Tell Your Boss
Mediapsssst, Richard Whitman - Thursday, February 26, 2015
Here's a semi-hilarious
promotion for Canada's National Advertising
Challenge th ...
- Air New Zealand Launches 'Calling All Travelers'
Marketing Daily, Tanya Gazdik - Wednesday, February 25, 2015
Air New Zealand's U.S. and Canadian brand campaign includes an online vid ...