- Lands' End Offers Trip To British Virgin Isles
Marketing Daily, Tanya Gazdik - Tuesday, February 24, 2015
Sportswear manufacturer Lands' End is offering consumers a trip to an ultima ...
- Lifebuoy Looks To Say 'Good Luck' In Chinese
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
Lifebuoy, with its China agency BBH, kicked off a giveaway of ...
- Heineken Kicks Off UEFA Champions League Soccer Promo
Marketing Daily, Tanya Gazdik - Thursday, February 19, 2015
Heineken aims to bring fans closer to the sport they love wi ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Rob Reilly, Gerry Graf, Eric Monnet Envision Life in 2050
Mediapsssst, Richard Whitman - Thursday, February 19, 2015
As part of a campaign to promote the AICP Next Awards, whi ...
- Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
MAD, Larissa Faw - Tuesday, February 17, 2015
The campaign generated over 1.6 million personalized eCards. "In particular, the eCa ...
- Red Robin Invites The Pope To Come For A Bite ... Six Months Too Early
Marketing Daily, Karlene Lukovitz - Tuesday, February 17, 2015
The schtick: If the pope accepts and visits any U.S. Red Rob ...
- Anheuser-Busch Selects Heroes
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"This program has been a success because the people featured in th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Hillshire Farm Naturals Offers Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
This marks the first money-back guarantee offer not only for Hillshire Far ...
- Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
Today McDonald's released the full 60-second ad -- and it turns ou ...
- Whirlpool Asks Fans To Sing Caregivers' Praises
Marketing Daily, Aaron Baar - Monday, January 26, 2015
"We believe that behind every chore is an act of love," J ...
- TVGla Promotes Birdman Push For Oscar Nominations
MAD, Larissa Faw - Thursday, January 15, 2015
The shop built a Web site that brings viewers to a pla ...
- Pizza Hut, MillerCoors Launching Gluten-Free Offerings
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
Marketing for the gluten-free launch will include public relations, promotion on Piz ...
- Soma Wants Your (Gently) Used Bra
Marketing Daily, Tanya Gazdik - Thursday, January 8, 2015
The initiative, which has collected 885,000 bras in four and a ha ...
- Taco Bell To Give Away 1M Doritos With Mobile Orders in January
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The chain will give away up to 1 million of the tac ...
- RiteAid In New Year's Loyalty Push
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
Loyal customers can redeem codes individually or in combination to max o ...
- Macy's Turns To Day-After Marketing
Marketing Daily, Sarah Mahoney - Wednesday, December 24, 2014
With consumers continuing to shake up the way they view the season ...
- Samsung Creates Epic 'Marco' Experience
Marketing Daily, Aaron Baar - Tuesday, December 23, 2014
"Since the show is a new show, we needed to take ...
- Bahlsen Hosts 'Crappy Cookie Exchange' For The Holidays
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2014
The company is positioning its cookies as ideal for holiday celebrations ...
- Friendshop! Shows How To Survive Middle School
MAD, Larissa Faw - Friday, December 12, 2014
Those working at big agencies often don't have time for passion project ...
- Subway Takes Followers On Social Adventure For National Cookie Day
Marketing Daily, Karlene Lukovitz - Monday, December 8, 2014
Subway also primed the pump by sending platters of gingerbread cookies ...
- Heineken, Urban Daddy Surprise Consumers With 'Spark My Party'
Marketing Daily, Tanya Gazdik - Sunday, December 7, 2014
"Heineken's brand goal is to stimulate men to go outside their comfo ...
- Black Friday, White Noise: Can Marketers Stand Out From The Deafening Din?
MoBlog, Steve Smith - Monday, December 8, 2014
Everyone is sending torrents of discount offers this holiday. What do y ...
- MasterCard Takes 'Priceless Surprises' To The Sky
Marketing Daily, Tanya Gazdik - Thursday, December 4, 2014
"We wanted to try something new and unexpected, something we have nev ...
- AT&T Gets 'Emoji-tional' For The Holidays
Marketing Daily, Aaron Baar - Tuesday, December 2, 2014
"The holidays aren't about what you get. [They're] about what you d ...
- Bud Light Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2014
Bud Light is gearing up for the Super Bowl with the announceme ...
- 'Tonight' Showcased In NYC Via Rockefeller Center Marquee
MediaDailyNews, Wayne Friedman - Tuesday, November 25, 2014
NBC's marketing for its big late-night program gets a bump with ...
- Deutsch L.A. Settles Astroturfing Charges
Online Media Daily, Wendy Davis - Tuesday, November 25, 2014
Deutsch L.A. deceived consumers with an ad campaign that involved asking employe ...
- The Risks Of Promoting Popular Content
Publishing Insider, Paolo Gaudiano - Wednesday, November 26, 2014
These days, nearly every publisher site promotes content that is most popul ...