- Tim Hortons Taps Social Stars For Tacky-Sweater Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The chain has rolled out a special cup design inspired by ...
- Wendy's Makes Epic Deal Out Of Trivial Tweets
Marketing Daily, Karlene Lukovitz - Wednesday, November 19, 2014
To promote the limited-time return of its Bacon Portabella Melt, Wendy's r ...
- Fiat Extends Surfing Work With Vans
Marketing Daily, Karl Greenberg - Tuesday, November 18, 2014
The North American unit of Fiat Chrysler Automobile's (FCA) Fiat division ...
- WE tv's 'Watch W/In' Promotes Viewing 3 Days From Airing
MediaDailyNews, Wayne Friedman - Monday, November 17, 2014
Cable network WE tv will begin an unusual marketing campaign that push ...
- Facebook To Bury Promotional Posts From 2015
Around the Net In MAD London, Sean Hargrave - Monday, November 17, 2014
Facebook has set out plans that will see promotional posts that a ...
- Facebook Shafts Brands - Again!
London Blog, Sean Hargrave - Monday, November 17, 2014
Just a year after seriously reducing organic reach on the social networ ...
- Is "Alex from Target" Just A Social Media Pawn?
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, November 5, 2014
Contrary to initial reports, the near-instant Internet fame of “Alex from Target&rdqu ...
- Walmart, Amazon, Best Buy Jump The Holiday Clock
Marketing Daily, Sarah Mahoney - Friday, October 31, 2014
Retailers aren't waiting around for Black Friday to get the season starte ...
- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- Jo-Ann Fabric and Crafts Stores Sews Up New Project Runway Integration
MAD, Larissa Faw - Friday, October 17, 2014
This brand integration deal was struck among Jo-Ann, Lifetime and Runway produc ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- iHeartMedia Plans iHeartRadio Fiesta Latina
MediaDailyNews, Erik Sass - Friday, October 3, 2014
With Hispanic audiences growing rapidly and Latin music becoming increasingly popular ...
- Dos Equis Gets Into Halloween 'Spirit'
Marketing Daily, Tanya Gazdik - Tuesday, September 30, 2014
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience ...
- ConAgra Cross-Pollinates Promotions, Digital Teams
Marketing Daily, Karlene Lukovitz - Friday, September 19, 2014
With technology, demographics and economic trends driving a revolution in shopping behavio ...
- iPhone Opening Day Maintains Media Fascination
MoBlog, Mark Walsh - Friday, September 19, 2014
The wrapping-around-the-block lines at Apple Stores right before release of a n ...
- Allstate Hosts College Football Twitter Challenge
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
"We feel that we have some of the highest visibility not on ...
- Bookies Agree To Ban 'Free Money' Bets Before 9 PM
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
TV gambling ads that offer punters "free money" if they sign ...
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MAD, Larissa Faw - Friday, September 5, 2014
Activision is predicting that "Destiny" will become its next billion-dollar franchise. T ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- Princess Cruises Partners With NFL Teams
Marketing Daily, Tanya Gazdik - Monday, September 8, 2014
Princess Cruises is partnering with several NFL football teams in hopes ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- Aflac Ties Effort To College Football
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2014
Aflac is kicking off the college football season with a TV spo ...
- Facebook Expands Event Ads To Mobile
Social Media & Marketing Daily, Mark Walsh - Thursday, August 28, 2014
In the latest tweak to its ad system, Facebook is extending i ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment
MAD, Larissa Faw - Tuesday, August 26, 2014
BSA's new "Build An Adventure" campaign features a series of short vide ...
- Deschutes Brewery Promotes Top Fan
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
A paid social media campaign from Deschutes Brewery promoted its flagship bee ...
- Bimbo Bakeries Seek America's Best Sandwich
MAD, Larissa Faw - Wednesday, August 20, 2014
The company decided to create a recipe contest as a way ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...