- Twix Bites Launches 'Throwback Thursday' Campaign
Marketing Daily, Karlene Lukovitz - Friday, August 15, 2014
Twix reports that videos will be released each Thursday "as part ...
- Redd's Apple Ale Partners With Chaparro
Marketing Daily, Tanya Gazdik - Thursday, August 14, 2014
Redd's Apple Ale is partnering with actor and comedian Omar Chaparro f ...
- National Geographic Channel, Campfire Seek Tomorrow's Explorers
MAD, Larissa Faw - Tuesday, August 12, 2014
The new Expedition Granted competition invites contestants to submit a video ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- Oreo Launches Mini Deliveries Promo
Marketing Daily, Karlene Lukovitz - Monday, August 11, 2014
"Oreo Mini Deliveries are our way of saying a little thanks ...
- CVS/pharmacy, Boys & Girls Clubs of America Pair Up
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
CVS/pharmacy will donate a portion of the proceeds from the sale ...
- Chevron, AdSport Cook Up Gas Station Food Contest
MAD, Larissa Faw - Friday, August 8, 2014
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants ...
- Coupons Rule, But The Mobile Experience Remains A Mess
Mobile Insider, Steve Smith - Friday, August 8, 2014
Adoption of mobile coupons seems to have doubled in the last f ...
- Facebook Nixes Pages Promotion, Marketers Unfazed
Social Media & Marketing Daily, Gavin O'Malley - Friday, August 8, 2014
In the name of more authentic connections, Facebook is prohibiting the promoti ...
- Schwan's Wants To Tailgate With You
MAD, Larissa Faw - Wednesday, August 6, 2014
The company's digital shop, HelloWorld, has developed a "Tailgate At Your Plac ...
- Samsung Takes Golf Fans Behind The Tournament
Marketing Daily, Aaron Baar - Monday, August 4, 2014
Via a new "PGA Championship App," the company will give people usi ...
- The Colonel Pumps Gas For KFC Promo
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
To promote its new $5 Fill-Ups menu offering, KFC recently had ...
- World Cup Sponsorships Drained Adidas Coffers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
The World Cup final was all about the three stripes, with t ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- Budweiser Campaign Features Jay Z, Rihanna
Marketing Daily, Tanya Gazdik - Wednesday, July 30, 2014
Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z a ...
- Crystal Light Unveils Interactive Posters That Play Music
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
It's a brave new world where printed posters can become interactive digit ...
- Heineken Enlists Fred Armisen
Marketing Daily, Tanya Gazdik - Monday, July 28, 2014
"As a native New Yorker and improv-based comedian, Fred was a perfe ...
- Norm! What Brands Can Learn From 'Cheers'
Online Spin, Jamie Tedford - Tuesday, July 29, 2014
This summer Coca Cola replaced its logo with 250 popular names, a ...
- Tetley Continues To Score With Royal Social Promos
Marketing Daily, Karlene Lukovitz - Wednesday, July 23, 2014
Americans' fascination with all things British -- including the royal family a ...
- Digital Key For TV Marketing, Helpful In Reaching Mobile Viewers
MediaDailyNews, Wayne Friedman - Monday, July 21, 2014
Digital marketing continues to grow for TV marketers when it comes ...
- Non-Food FSIs Up 8% in First Half of 2014
Research Brief, Jack Loechner - Tuesday, July 22, 2014
According to new data from Kantar Media, free standing insert (FSI) coup ...
- Comic-Con Comes To San Diego (And A City Near You)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 21, 2014
As the world of marketing eases its way into the summer doldrum ...
- New Campaign Gives Out Free Condoms To Hobby Lobby Employees
MAD, Larissa Faw - Wednesday, July 16, 2014
The idea came from ad agency TDA_Boulder, which has a stake ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- USA Network Promotes Editorial/Advertising Blur For 'Satisfaction'
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2014
Looking to blur more editorial content into its TV marketing efforts, U ...
- Get Your Costumes Ready - Cow Appreciation Day Is Just Around The Corner
MAD, Larissa Faw - Monday, July 7, 2014
If you dress up on July 11 Chick-Fil-A is prepared to gi ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- TGI Fridays Puts Its (Potato) Skin In The Game
Marketing Daily - Top of the News, Thom Forbes - Monday, July 7, 2014
Facing a barrage of shots from competitors, TGI Fridays this morning ...
- Google's Psychedelic Music Cube
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 2, 2014
No -- Google didn’t take some bad acid, per TechCrunch, but t ...