'Tonight' Showcased In NYC Via Rockefeller Center Marquee

NBC’s marketing for its big late-night program gets a bump with a marquee for “The Tonight Show Starring Jimmy Fallon.”

The new sign is now atop the 6th Avenue side of 30 Rockefeller Plaza -- the first marquee of its type ever at the famed New York City building.

NBC says the placement of “The Tonight Show” marquee is part of the previously announced plan for extensive upgrades and enhancements to historic 30 Rockefeller Plaza.

Fallon’s show debuted February in New York City to big ratings. Previously, “Tonight” had been based in Burbank, Calif., since 1972. The original “Tonight” show started in New York City in the 1950s.

Versus the "Tonight" average of one year ago, the show is up this season by 31% in 18-49 rating and 7% in total viewers to 3.9 million.



Through eight weeks of the new season, “Tonight” is averaging a Nielsen 1.14 rating/ 5 share among adults 18-49 viewers and 3.9 million viewers overall: ABC’s “Jimmy Kimmel Live” is at 0.65/3; and CBS’s “Late Show with David Letterman” a 0.51/2.

John Wallace, president of NBCUniversal Operations and Technical Services, said in a statement: “Showcasing our iconic NBCUniversal programs and talent, plus improving the fan experience, are key elements of our comprehensive building redesign project.”

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