Taco Bell To Give Away 1M Doritos With Mobile Orders in January

In its latest promotion designed to drive adoption of its new mobile ordering app, Taco Bell is giving away a Doritos Locos Taco with any purchase made via the app during the month of January.

The chain will give away up to 1 million of the tacos during the month through this promotion. The offer is being highlighted on social media and as part of a new TV spot that promotes the benefits of the app, which is compatible with both iOS and Android. 

Taco Bell also has been making other mobile-exclusive offers through its umbrella #Onlyintheapp campaign, including $1 Freezes and early access to new items like Crunchwrap Sliders. 

The promotions seem to be working: The app has been downloaded on iTunes and Google Play more than 1.4 million times since it debuted in late October, reports The Inquisitr.



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