- Castle Brands Contest Uses Interactive Puzzle Ads
Marketing Daily, Karlene Lukovitz - Monday, January 20, 2014
Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads a ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Brother Celebrates People's Labels
Marketing Daily, Aaron Baar - Friday, January 17, 2014
"Throughout the years, Brother has built a large network of P-touch enthusias ...
- Campbell's Chicken Noodle Marks 80th - With Social
Marketing Daily, Karlene Lukovitz - Thursday, January 16, 2014
Indeed, Campbell is making the most of the soup's anniversary (it w ...
- 'HelloWorld' Says ePrize In A Mobile-First Rebranding
Mobile Insider, Steve Smith - Thursday, January 16, 2014
Longtime sweepstakes and contest agency ePrize starts a major rebranding effort und ...
- Butterworth's, Busch Gardens Together For First Time
Marketing Daily, Aaron Baar - Friday, January 10, 2014
The so-called "Sweet-stakes" will be promoted on both the Mrs. Butterworth's a ...
- TBS Teams With Mobile App Drync For "Cougar Town" Promo
MAD, Larissa Faw - Tuesday, January 7, 2014
Wine serves as a key theme for the TBS sitcom "Cougar Town ...
- Reality Shows Aim For Viewer Boost And Viral Buzz With New Promo Efforts
MAD, Larissa Faw - Monday, January 6, 2014
In a bid to boost viewer tune-in for network reality shows, ...
- United Offers Ad-Themed Collectible Tins
Marketing Daily, Tanya Gazdik - Friday, January 3, 2014
United Airlines is giving away special edition amenity kits featuring the airline ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Pinot's Palette Partners With 'Cougar Town'
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2013
Pinot's Palette is partnering with TBS for the fifth season of t ...
- Pizza Hut in GIF Exchange Promo
Marketing Daily, Karlene Lukovitz - Monday, December 23, 2013
To promote holiday orders -- and in particular an updated offer f ...
- Detroit-Made Shinola To Grow Catalog, Retail Footprint
Marketing Daily, Karl Greenberg - Monday, December 23, 2013
The company, a unit of Plano, Texas-based Bedrock Brands, currently has stor ...
- What To Do With 10 Million Lbs. Of Chicken?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 24, 2013
Wonder how to create a viral story? Just wing it. ...
- Your 2014 Online Marketing Plan
Marketing: Causes, Lauren Kade - Monday, December 23, 2013
Hope you all are having a wonderful giving season. This being t ...
- Paramount Promotes National Pie Day
Marketing Daily, Aaron Baar - Thursday, December 19, 2013
"Pie plays an important role in the movie, [as does] the traditi ...
- Stella Artois Promo Offers 'The Gift'
Marketing Daily, Tanya Gazdik - Tuesday, December 17, 2013
Stella Artois is conducting an online and mobile campaign dubbed "The Gif ...
- Foot Locker Extends Partnership With NBA
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
The sports retailer will continue as the title partner of the Fo ...
- Kohl's, Walmart Woo Shoppers In Lull Week
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2013
The moves come amidst the traditional lull week for retailers, after t ...
- Everyone Is A Branding Expert
Truth In Advertising, Jon Bond - Friday, December 13, 2013
Social media has made marketing a basic life skill akin to learni ...
- Moet & Chandon Prepares New Year's Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2013
Moet & Chandon is launching marketing activities surrounding its billing as t ...
- Stride Bringing Pucker And Pleasure To Gum
Marketing Daily, Aaron Baar - Tuesday, December 10, 2013
We all know about sweet and sour chicken, pork and shrimp. Soo ...
- Carl's Jr., Hardee's Sell Branded Boxer Shorts
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
Sister CKE restaurant chains Carl's Jr. and Hardee's are selling limited-edition brand ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- Ford Optimistic About Black Friday
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
Ford, which started doing holiday digital promotions last week, also said i ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- 1D Brings 'Midnight Memories' To Clear Channel
Marketing Daily, Karl Greenberg - Monday, November 25, 2013
The promotion involved the band asking fans to post photos at Tumb ...
- Air New Zealand: Official Airline Of Middle-Earth
Marketing Daily, Tanya Gazdik - Friday, November 22, 2013
Air New Zealand is launching a global marketing campaign tied to t ...
- Hilton Urges Workers To 'Use It Or Lose It'
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2013
Hilton Hotels is kicking off a promotion aimed at professionals who ha ...
- TV Show Promos Add Viewers, 'Marvel Agents' Leads Efforts
MediaDailyNews, Wayne Friedman - Wednesday, November 20, 2013
Four new network TV shows -- two dramas and two comedies ...