- BDO's CMO Forecast: Tis The Season To Slash Prices
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2013
The bad news, the survey says, is lower expectations all around: CM ...
- PubMatic Promotes Jonas To Global CRO
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
PubMatic on Wednesday announced the promotion of Rob Jonas to global chi ...
- Cap One 360 Uses Spending Season To Talk Saving
Marketing Daily, Aaron Baar - Monday, November 18, 2013
Via a social media and digital promotion, the company is encouraging consume ...
- Black Friday Forecast: Fewer Shoppers, More Deals
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
A new survey from the National Retail Federation predicts that beginning ...
- Lexus Ties On A New Bow
Marketing Daily, Karl Greenberg - Friday, November 15, 2013
Clear 'em out with a jingle! That's the call heard round t ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Chocolate Milk In New Olympics Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 11, 2013
Following its success with an ad campaign featuring some of the athlet ...
- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Online Video For Holiday Marketing
MarketingTools: CRM, Dan Roche - Tuesday, November 5, 2013
While the holiday season is a time to spend with family a ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this ye ...
- Denny's Native Campaign Yields High Engagement
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
The "Build Your Own Pancakes Challenge" employed videos and trivia to dri ...
- Retail Spending Turns Halloweenish
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 31, 2013
Halloween is finally upon us, after having haunted the retail aisles sin ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- Marriott Asks Customers To Redefine Travel
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2013
Marriott Hotels has selected the winner of a contest that invited consume ...
- NBCU Ramps Up Marketing Effort To Promote Winter Olympics
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
NBCUniversal will be kicking off its major marketing effort starting next we ...
- Well, Of Course Mobile Is Driving Digital Couponing ... Massively
MoBlog, Steve Smith - Tuesday, October 22, 2013
Mobile is the delivery platform that digital coupons have been waiting fo ...
- Tetley Launch Uses British Lingo Quiz, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
To promote its launch of a Black & Green blend, Tetley T ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Mondelez Launches Multi-Year Soccer Sponsorships
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
The timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- T-Mobile, Shakira Shake Up Telecom
Marketing Daily, Aaron Baar - Thursday, October 10, 2013
"This brand likes to do things differently, and shake things up," Pet ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- Pizza Hut Ties New Crust Roll-Out To Tweet Activity
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Pizza Hut is promoting its new 3-Cheese Stuffed Crust Pizza with ...
- A&E Networks Pitch 'Original' Tag, Tout Prime-Time Shows
MediaDailyNews, Wayne Friedman - Wednesday, October 9, 2013
A&E Networks is revamping its on-air marketing image under the theme " ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Two Comedians In Fiestas Doing Standup
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
The project, on Break Media's MadeMan.com channel, comprises seven episodes on ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Virgin Atlantic Launches Promo With NFL
Marketing Daily, Tanya Gazdik - Tuesday, October 1, 2013
Virgin Atlantic is teaming with football analyst Adam Schefter to search f ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...