- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- AT&T To Close, Retool 'Alerts' Service
Mobile Marketing Daily, Mark Walsh - Monday, March 24, 2014
AT&T Mobility is shutting down its location-based Alerts program that allows use ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- Taco Bell Runs Naughty TV Ad For 'Happier Hour'
Marketing Daily, Karlene Lukovitz - Thursday, March 20, 2014
The spot shows three different scenarios in which male/female pairs -- offi ...
- Retailers Race To Ring In Spring
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2014
Walmart just announced its largest outdoor living, lawn and garden event, whi ...
- Delta Program Links In Mentors With Mentees
Marketing Daily - Top of the News, Thom Forbes - Friday, March 21, 2014
Have you ever sat next to a know-it-all on a long flig ...
- Enterprise Rent-A-Car Launches March Madness Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2014
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship wi ...
- MasterCard Gives Cardholders Huge 'Surprises'
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCa ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- Goodyear Says, 'Go Ahead, Name My Blimp'
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blim ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Brands Favor Social Media For Local Promotions
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 12, 2014
To target consumers in local markets, national brands increasingly look to soci ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...
- DirecTV, Van Wagner Bow Giant LED Blimp
MediaDailyNews, Erik Sass - Monday, March 3, 2014
DirecTV and Van Wagner Airship Group are taking digital out-of-home advertising ...
- Purina's Friskies Enlists Grumpy Cat For SXSW Promo
Marketing Daily, Tanya Gazdik - Sunday, March 2, 2014
Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy C ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- Aquto Platform To Power AT&T Sponsored Data Ads
Mobile Marketing Daily, Mark Walsh - Thursday, February 20, 2014
When AT&T introduced its Sponsored Data program last month-allowing marketers to cov ...
- Rudi's Promo Sends Kids To Gluten-Free Camp
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2014
Rudi's Organic Bakery is kicking off a promotion that will send ...
- U-Haul Asks Consumers To Submit Photos
Marketing Daily, Tanya Gazdik - Monday, February 17, 2014
U-Haul is encouraging the public to send photos of their moving adventur ...
- Fictional Ewings Make Jump Into Real World
Marketing Daily, Aaron Baar - Friday, February 14, 2014
"We wanted to bring Season Three back in a big way, a ...
- HTC, Aerva Turn Times Square Into Social Platform
MediaDailyNews, Erik Sass - Tuesday, February 11, 2014
HTC tapped agency Omnicom and ad tech specialist Aerva to create ...
- Relevant Personalized Emails Ups Likely Purchase
Research Brief, Jack Loechner - Wednesday, February 5, 2014
According to a Listrak-sponsored Harris Interactive survey conducted online of more th ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- TV Guide, CBSi Cross-Promote To Build Audience
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
TV Guide Magazine and CBS Interactive properties will be promoting each other ...
- Westwood One, Horizon Media Kick Off Super Bowl Promos
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
The Super Bowl is coming up, and WestwoodOne is joining forces wi ...
- MasterCard Sponsoring 'Priceless Surprises'
Marketing Daily, Aaron Baar - Monday, January 27, 2014
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign ...
- Such A Deal
Research Brief, Jack Loechner - Wednesday, January 22, 2014
According to analysis by Experian Marketing Services, retailers have increasingly moved fr ...