- Guardian Pulls Ads From Google After They Showed Up Next To Extremist Content
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
A huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
- Revenge Of The Brands: Google Boycotted, Adland's 'Rock Stars' Called Out
London Blog, Sean Hargrave - Friday, March 17, 2017
It's brands themselves that are boycotting Google, and it's brands that a ...
- More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech
RTBlog, Tobi Elkin - Friday, March 17, 2017
We know that more publishers are adopting header bidding and that t ...
- Publishers, Place Your Bets: Yield Or Preference?
Supply-Side Insider, Chip Schenck - Friday, March 17, 2017
The rise of header bidding has been championed by publishers as ...
- Conde Nast Gets Experiential, Acquires 2 Marketing Companies
The Daily Blog, Erik Sass - Friday, March 17, 2017
Conde Nast is looking to leverage its high-profile properties with an expand ...
- WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2017
Units of WPP, Omnicom and Publicis, and at least one major advertise ...
- OpenX Launches Tool That Aims To Simplify Web Page Performance
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
Ad-tech firm OpenX launched Ad Footprint, a tool that it said c ...
- Hashed Email Subscriber Data Can Generate Revenue
Email Marketing Daily, Jess Nelson - Tuesday, March 14, 2017
New startup Traverse Data helps publishers build revenue with their hashed ema ...
- Publishers Call Out Google And Facebook For Spreading Fake News
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Regulators should investigate the role of Google, Facebook and digital advertising ...
- Fake News: It's Just So Un-Civil
Publishers Daily, Mike Perlis - Wednesday, March 8, 2017
The subject of civility couldn't be more relevant to the times ...
- PCH/Media Hires Its First Head Of Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
The appointment of Spencer Scott as its first head of media platfo ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- The Hoth Runs Facebook Ads Selling Forbes Article Links, Violating Google Rules
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
Search engine optimization company The Hoth has been selling links in articl ...
- Relationship Between Publishers And Platforms Growing Tense
Around the Net In MAD London, Sean Hargrave - Tuesday, March 7, 2017
Consumers are spending more time reading news content on social networks, a ...
- Free Search Tool Finds Competitor's Published Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 2, 2017
The average person is exposed to 577 marketing messages daily, so Knot ...
- Alliance For Audited Media Launches Quality Certification Program
RTBlog, Tobi Elkin - Thursday, March 2, 2017
Add another media and measurement auditor to the mix. The Alliance f ...
- Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines
Native Insider, Tobi Elkin - Wednesday, March 1, 2017
A new study finds that nearly 40% of publishers don't comply wi ...
- goSeek Earns Web Traffic From Yahoo Native Ads, More Likely To Convert
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2017
goSeek found it could successfully target potential travelers with custom ads. Travele ...
- Pearson Reports Record Loss, After Slump In The US
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
Pearson has reported a pre-tax loss of GBP2.6bn for 2016, the bigge ...
- Trump Threatens To 'Do Something' About The Media, Bars Major Outlets From Press Briefing
Publishers Daily, Joe Mandese - Friday, February 24, 2017
The Trump Administration's war on media accelerated Friday. The White House barr ...
- Google AMP Contributes 7% Of U.S. Publisher Traffic Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Google launched Accelerated Mobile Pages one year ago today, February 24, ...
- Google's Perspective AI Takes On 'Toxic' Comments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
Through an API, the tool provides a new way for blogs, publishe ...
- 'Hola!' Publisher Calls On Brands To Recognize 'High-Level' Hispanic Market
Supply-Side Insider, Sara Guaglione - Friday, February 24, 2017
The struggles of the publishing industry come down to three things, accordi ...
- TV-Print Boost Marketing To Combat Trump Lies
TV Watch, Wayne Friedman - Friday, February 24, 2017
The New York Times is airing its Oscars TV commercial. According ...
- Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Aiming to take on Facebook and Google, content recommendation platform Revcontent sa ...
- Google To Phase Out Site Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 22, 2017
Google plans to discontinue Site Search, a product it has offered ...
- Donors Sponsor Over 200,000 Digital Student Subscriptions To 'NYT'
Publishers Daily, Sara Guaglione - Tuesday, February 21, 2017
The Times' sponsor-a-subscription program launched February 9, giving students in underfunded U. ...
- Conde Nast Renames, Refocuses Digital Strategy, Initiatives Team To Co/Lab
Publishers Daily, Sara Guaglione - Tuesday, February 21, 2017
As Co/Lab, the team will focus on "building" rather than "fixing" Con ...
- Publisher Drops Yiannopoulous Book Over Underage Sex Remarks
The Daily Blog, Erik Sass - Tuesday, February 21, 2017
Inviting someone who's famous for saying offensive things to write a bo ...
- Newspaper Threatens Libel Suit Over 'Fake News' Insult
The Daily Blog, Erik Sass - Monday, February 20, 2017
Everyone has been throwing the phrase "fake news" around rather freely ov ...