- Q&A With About.com CEO On Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, September 4, 2014
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel a ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointme ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- Ask.com Acquires Q&A Social Network Ask.fm, Prepares To Add Tools To Increase Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 14, 2014
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answ ...
- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kenned ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansi ...
- Specialized Tops Tour De France, But U.S. Is Tough Hill
Marketing Daily, Karl Greenberg - Monday, August 4, 2014
The U.S. market for bikes is all kinds of steep, and ...
- U.S. President Rod Copes' Hopes For Royal Enfield
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
Will American 20-something urbanites like the purist's machine? Copes, who came ...
- The Comedy Campaign: Marketing Brands With Humor And Hubris
Marketing: Entertainment, Alison Hill - Thursday, July 17, 2014
You might know Mark Malkoff as the guy who visited and consum ...
- Manchester United Means Global Reach For Chevrolet
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
For Chevrolet, the big play is getting its logo on Manchester Unit ...
- How Social Site Wanelo Wins M-Commerce Converts
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2014
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, f ...
- Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
RTBlog, Tyler Loechner - Thursday, July 3, 2014
Pandora, a large company that has been relatively quiet in the programmat ...
- Mark Hans-Richer Electrifies Harley's Brand Mission
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The company, which is taking a fleet of the bikes to ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Q&A: Brand Authenticity Is Contagious
Marketing Daily, Sarah Mahoney - Monday, June 16, 2014
A new study from the Yale School of Management finds that ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only even ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- Infiniti's Witherspoon Drives Infiniti Down New Roads
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
The director of marketing for Infiniti Americas has plenty of luxury vehic ...
- AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Ad retargeting firm AdRoll on Monday announced the launch of a bo ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helpi ...
- Vivint CMO, Ex-Nike Exec, On Home Automation
Marketing Daily, Aaron Baar - Wednesday, March 5, 2014
Jeff Lyman will lead Vivint's initiatives to increase brand awareness, while streamlini ...
- Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
Marketing: Green, Julie Livingston - Wednesday, March 5, 2014
Many brands today are looking to align themselves with sustainable causes, b ...
- Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis th ...
- Meredith's Chip Schenck on Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, February 24, 2014
Adweek has posted a Q&A with Chip Schenck, VP of programmatic sal ...
- Jaguar's Curry Talks Movies, Marketing, Villains
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
Jaguar is coming off of the launch of its biggest campaign ...
- Mahoney Says Chevy Olympics Effort Is Holistic Strategy
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
Chevrolet focused on the Sierra HD pickup truck during the Super Bow ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Hond ...
- How User Reviews Are Gutting Brands
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Between sites solely devoted to organizing user reviews (like Yelp) or bran ...
- After Rough 2013, Expect More Top-Secret Toys
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2014
But there's plenty for toy marketers to be upbeat about in t ...