- Likable Super Bowl Spots Are Romantic Failures
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
Tim Halloran, president of Brand Illumination and author of a new boo ...
- Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
RTBlog, Tyler Loechner - Wednesday, January 29, 2014
Federated Media on Tuesday announced the sale of its content marketing a ...
- nRelate Gives Publishers Control Of Native Ad Quality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
nRelate, which was acquired by Ask.com in 2012, has developed an ...
- They Have Consumers At 'Hello'
Marketing Daily, Ken Beaulieu - Thursday, January 16, 2014
Craig Dubitsky says his personal mission in life is to elevate t ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- Q&A: Stores Turning Tables On M-Commerce Tech
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2014
Mark Larson, KPMG's global head of retail, says part of the s ...
- Beattie On The Jump From Cars To Motorcycles
Marketing Daily, Karl Greenberg - Thursday, January 2, 2014
Auto vet Richard Beattie, chief marketing and sales officer at Kawasaki Moto ...
- Gen Y Is Going Offline, Cooking Slow, Loving Vinyl
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
If you're looking for the first marketing catchphrase of 2014, you ha ...
- Ad Tech's IPO Bubble: Real-Time With LiveRail CEO Mark Trefgarne
RTBlog, Tyler Loechner - Monday, December 23, 2013
Ad technology company IPOs were aplenty in 2013, and rumors of mo ...
- IAC Reorgs: Blatt To Chairman, Match Group
Online Media Daily, Laurie Sullivan - Thursday, December 19, 2013
IAC/InterActiveCorp named company CEO Greg Blatt chairman of the newly created Mat ...
- Gen Y Shopping Online For Inspiration And Information
Marketing Daily, Sarah Mahoney - Saturday, December 7, 2013
They are also looking for practical details about gifts, and Roder sa ...
- Retailers Backing Away From Mobile
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
A new survey of retail CMOs shows that stores are backing aw ...
- Real-Time Rewards For A-B InBev
Marketing Daily, Ken Beaulieu - Monday, November 25, 2013
Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinke ...
- Why Stores Are Letting Black Friday Bite The Dust
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
Looks like Black Friday's image problem is getting worse. "USA Today" h ...
- Q&A: Cocker Comes To RPA To Cultivate Ideas
Marketing Daily, Karl Greenberg - Wednesday, November 20, 2013
Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the till ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- Brands Missing Out On Audience Development
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
As powerful as digital publishing exec Jeff Rohrs believes content marketing a ...
- Price Power: From Family Dollar To Abercrombie & Fitch
Marketing Daily, Sarah Mahoney - Friday, November 8, 2013
Exceptional retailers are those that know how to keep their prices hig ...
- With Smart Run Watch, Adidas Sprints For The Lead
Marketing Daily, Karl Greenberg - Friday, November 8, 2013
Adidas is latest to market with its second-generation Smart Run. The $3 ...
- Google Helpouts Bring Human Element To Q&A, Search
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Google has opened a how-to site selling expert advice on topics fr ...
- Seasonal Showdown: Mobile, Traditional Toys Collide
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2013
While parents are keenly aware of how much time kids spend wi ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that ...
- Chevrolet's CMO: Big Brands Should Do Big Things
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
"It's our growth -- we're one of the fastest-growing auto brands. A ...
- Real-Time With Richard Jalichandra, Isocket's New Chief
RTBlog, Tyler Loechner - Wednesday, October 9, 2013
Programmatic direct provider isocket has a new chief in town just wee ...
- Digital Shopping Rewires BTS Habits
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
Ted Vaughan, a partner in BDO's retail and consumer product practice, sa ...
- Unilever Puts People First
Marketing Daily, Ken Beaulieu - Friday, July 12, 2013
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focus ...
- Q&A: CMO Mahoney Finds New Roads At Chevrolet
Marketing Daily, Karl Greenberg - Tuesday, July 9, 2013
Tim Mahoney has been Chevrolet's CMO and global Chevrolet and global ...
- Q&A: Neuroplastic Brains Crave More Than Digital Experiences
Marketing Daily, Sarah Mahoney - Friday, July 5, 2013
A new paper from Deloitte takes a much bigger-picture view on t ...
- Q&A: How Private Labels Are Rebranding Retailers
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2013
While the importance of private labels may have grown at hyperspeed duri ...