- Aston Martin Makes Its Marque
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
In this Q&A, Aston Martin global marketing director Markus Kramer talks abo ...
- Q&A: Honda's Accavitti On Agency Change Strategy
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Honda Motor's luxury brand Acura is about to launch its first campai ...
- Chevrolet's Fleck Talks Northeast Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of wo ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pick ...
- Q&A: TiVo Evolved As Screens Proliferated
Marketing Daily, Aaron Baar - Tuesday, June 11, 2013
When it was founded in 1997, TiVo set out to change t ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- Q&A: Pepsi at NFL, Rookie, Super Bowl Alliance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
The NFL and Pepsi have been partners since 2002, the same seas ...
- Q&A: How FedEx Scores With The NFL, Nascar, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwid ...
- TiVo Executive Talks Tablets, TRA And Tebow
TVBlog, David Goetzl - Friday, May 24, 2013
TiVo has a slew of initiatives in play looking to take advanta ...
- Q&A: From Promotion To Brand Activation
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
The Promotion Marketing Association has re-christened itself as the Brand Activation Associatio ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origi ...
- Ask.com Rolls Out A Series Of TV Ads
Online Media Daily, Laurie Sullivan - Friday, April 19, 2013
Ask.com will launch a national TV campaign Monday showcasing common questions a ...
- Q&A: Can The NASL Reuse, Renew, Reboot Marketers?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the 1970s and 1980s, the North American Soccer League boasted t ...
- Q&A: MiLB CMO Michael Hand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Minor League Baseball has long been a hit with players, fans, owne ...
- A Case For Precision Marketing
Marketing Daily, Ken Beaulieu - Tuesday, April 2, 2013
Sandra Zoratti, vp marketing at Ricoh, who will speak at the 20 ...
- Q&A: Lexus' Bolain On The Entry-Luxury Sandbox
Marketing Daily, Karl Greenberg - Thursday, March 28, 2013
Lexus, which launched its CT compact car last year to compete ...
- Heineken Breaks From The Mainstream
Marketing Daily, Ken Beaulieu - Wednesday, March 20, 2013
Lesya Lysyj, Heineken USA chief marketing officer, recognizes that to elevate ...
- Q&A: Developing A True Mobile Strategy
Marketing Daily, Aaron Baar - Tuesday, March 19, 2013
According to Glen Hartman, global managing director of digital consulting at Accentu ...
- Answers.com Registers Major Mobile Growth
Online Media Daily, Mark Walsh - Monday, March 18, 2013
Like other Web publishers, Answers.com has seen a dramatic shift of i ...
- Q&A: Twitter, Facebook Rewrite Content Marketing Rules
Marketing Daily, Sarah Mahoney - Sunday, March 17, 2013
Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platfor ...
- Boost Goes Running: Q&A With Adidas' David Baxter
Marketing Daily, Karl Greenberg - Tuesday, March 12, 2013
Adidas is very busy this year, having recently launched Impact Camo collecti ...
- Ask.com Taps TV's 'Extra' To Brand Q&A
Online Media Daily, Laurie Sullivan - Thursday, February 28, 2013
In a branding deal expected to run at least until June, Ask.c ...
- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- The Legal Implications Of Sponsorship
Marketing Daily, Ken Beaulieu - Tuesday, February 26, 2013
This year, Liberty Mutual became an official sponsor of the 2014 a ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company ...
- Mobile's Retail Power Comes From ... The Couch?
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2013
Research from Kantar Retail reports that smartphone owners are more likely ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running a ...
- Scion's Murtha: Focus Shifts But Not Identity
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
The latest program, "Make Every Second Count," by long-time AOR Attik, featur ...
- Online Sales Cannibalizing Retail? Nope, Says PwC
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2013
Despite the continued strength of e-commerce and the constant lamentations from retaile ...
- Francois, Kuniskis On Chrysler's Wonderful Life, Part 2
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
To get the recipe for success, "Marketing Daily" corralled Chrysler Group, L ...