Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic sales head actually does.
answered: “I think everyone is defining it a bit differently. Before, I would have said it’s a form of automation, where buying is assisted with an algorithmic decision engine.
Yesterday, I went to a lunch and came out with a simpler definition: It’s anything that allows you to execute in a more operationally efficient matter and creates ease of use. The technology is
changing, so more things are being grouped in the programmatic bucket.
Read the whole Q&A here.