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Meredith's Chip Schenck on Programmatic

  • Adweek, Monday, February 24, 2014 4:49 PM

Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic sales head actually does.

Schenck answered: “I think everyone is defining it a bit differently. Before, I would have said it’s a form of automation, where buying is assisted with an algorithmic decision engine. Yesterday, I went to a lunch and came out with a simpler definition: It’s anything that allows you to execute in a more operationally efficient matter and creates ease of use. The technology is changing, so more things are being grouped in the programmatic bucket.

Read the whole Q&A here.

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