- KFC Engagement Push Includes iPhone-Shot TV Ads
Marketing Daily, Karlene Lukovitz - Saturday, January 4, 2014
That new brand tagline is being deployed across digital and social medi ...
- Pizza Hut in GIF Exchange Promo
Marketing Daily, Karlene Lukovitz - Monday, December 23, 2013
To promote holiday orders -- and in particular an updated offer f ...
- What To Do With 10 Million Lbs. Of Chicken?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 24, 2013
Wonder how to create a viral story? Just wing it. ...
- Chick-Fil-A Tests Check-ins, Mobile Payments
Around the Net in mCommerce, Chuck Martin - Thursday, December 12, 2013
Chick-Fil-A is piloting a mobile application in six markets within the Unit ...
- Tablets & Serving Restaurant Customers at 100,000 Tables
MobileShopTalk, Chuck Martin - Wednesday, December 4, 2013
More mobile technology is going to be on the table. Actually, ...
- Dunkin' Offers Contest-Winning T-Shirts
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
Dunkin' Donuts is selling T-shirts featuring the winning design from its fir ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Arbitrator Rules Starbucks Owes Kraft $2.8 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 13, 2013
An arbitrator yesterday ordered Starbucks to pay nearly $2.8 billion to Mondel ...
- Heads Up: Making Fun Probably Isn't The Best Way To Get Their Attention
Engage:Millennials, MaryLeigh Bliss - Friday, November 8, 2013
We often tell brands that one key of representing and talking ...
- FDA Moves Against Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Friday, November 8, 2013
Citing the health risks associated with consuming trans fat, the Food a ...
- Kraft Has Gotta Love Yale Rudd's Mac & Cheese Ranking
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 6, 2013
Kraft Macaroni & Cheese could use a little comfort these days aft ...
- Kraft, McDonald's Team To Sell McCafe Packaged Coffee
Marketing Daily, Karlene Lukovitz - Thursday, October 31, 2013
McDonald's is partnering with Kraft Foods Group to test selling McCafe packag ...
- Krystal Restaurants Spots Feature New, Original Theme Song
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
A just-launched regional TV campaign for Southeastern U.S. fast-food chain Krystal Restauran ...
- Dunkin' Starts Rolling Out Enhanced Loyalty Program
Marketing Daily, Karlene Lukovitz - Friday, October 25, 2013
"We can target specific behaviors, and incentivize members to try new Dunki ...
- It's A Game of Musical Chairs Over at Arby's
Mediapsssst, Richard Whitman - Thursday, October 24, 2013
The QSR's account is up for grabs, but agencies will want ...
- Blitz Media Resigns Wendy's Account
MAD, Steve McClellan - Wednesday, October 23, 2013
The Boston-based shop worked with the client for more than a doz ...
- McDonald's Adding Pricier Items To New Dollar Menu
Marketing Daily, Karlene Lukovitz - Wednesday, October 23, 2013
The new menu will reportedly retain some of the items on t ...
- Taco Bell And NBA Expand Partnership
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- Southeast Toyota Drives Corolla On Tumblr
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
The effort, "Unexpect Everything," touts the 2014 Corolla with some 300 piec ...
- Pizza Hut Ties New Crust Roll-Out To Tweet Activity
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Pizza Hut is promoting its new 3-Cheese Stuffed Crust Pizza with ...
- Fast Food Critics Can't Keep Up
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 10, 2013
Things sure do move fast in the junk food ... er, Qui ...
- Starbucks Coffee Deal Dramatizes Shutdown Stance
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Schultz has often expressed his views on political or controversial issues, bu ...
- Dunkin's Costello Shares Thinking Behind New TV Ads
Marketing Daily, Karlene Lukovitz - Monday, October 7, 2013
"So the question was, how do you leverage an already successful campai ...
- At The ANA, A Call To Differentiate Or Die
Marketing Daily, Karl Greenberg - Sunday, October 6, 2013
John Costello, president of global marketing and innovation for the brand, talk ...
- McDonald's Names Chief Digital Officer
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
McDonald's Corp. has hired Atif Rafiq for the newly created global ro ...
- KFC's Go Cups Target 83% Of Automobiles
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 3, 2013
Catering to our anti-Zen taste for mindless eating, KFC has launched ...
- Subway Adding Mobile Payments to the Menu
MobileShopTalk, Chuck Martin - Thursday, October 3, 2013
Mobile wallets continue to grow behind the scenes. I wrote a whi ...
- Hardee's Hopes To Retake The Northeast By Storm
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 2, 2013
As its better-known rivals tout reduced-fat french fries and Happy Meals wi ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Dunkin' Launches T-Shirt Design Contest
Marketing Daily, Karlene Lukovitz - Thursday, September 26, 2013
Between Sept. 27 and Oct. 17, Dunkin' fans anywhere in the wor ...