- Hungry? This Radio Ad Dials Your Dinner Reservation
Creative Media Blog, Amy Corr - Monday, May 3, 2010
Whoever said radio was a dead ad medium never had their pho ...
- AutoTrader Effort Highlights Heart And Mind
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The campaign, which kicks off on Monday, features two 30-second TV spot ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Smulyan Tries To Take Emmis Private -- Again
MediaDailyNews, - Tuesday, April 27, 2010
CEO Jeffrey Smulyan want to make Emmis Communications -- the Indianapolis-based rad ...
- Allen Swift, Voice Actor For Radio And TV, Dies At 87
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
...
- Miami Dolphins, Univision Sign Radio Partnership
MediaDailyNews, - Tuesday, April 27, 2010
The Miami Dolphins signed a new multi-year radio broadcast rights partnership wi ...
- FiOS To Carry YouTube, Internet Radio
MediaDailyNews, Erik Sass - Tuesday, April 27, 2010
Verizon announced an array of expansions and new capabilities in its digit ...
- Arbitron, PPM Coalition Make Peace
MediaDailyNews, Erik Sass - Thursday, April 22, 2010
The long-running dispute between Arbitron and the minority broadcasters represented by t ...
- Digital Potpouri
Research Brief, Jack Loechner - Friday, April 23, 2010
The new national survey from Arbitron and Edison Research, The Infinite Di ...
- Ace Hardware Opens Door To 'La Ferreteria'
Marketing Daily, Aaron Baar - Thursday, April 15, 2010
The national campaign, which will run through the spring on Telemundo a ...
- Radio Leads Way For Bounce in Ad Forecast
Research Brief, Jack Loechner - Friday, April 16, 2010
According to analysts at Barclays Capital, ad forecasts for most media ha ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- Redial: SBS Again Encodes For Arbitron PPM
MediaDailyNews, Erik Sass - Wednesday, April 14, 2010
This week seemed to bring the resolution of the dispute between rad ...
- Clear Channel Creditors Counting On Default
Around the Net In Media, Fern Siegel - Monday, April 12, 2010
Clear Channel, the nation's largest radio station owner -- hasn't successfully renegotiat ...
- Peanut Chews Runs Photo Contest
Marketing Daily, - Wednesday, April 7, 2010
Brand fans are being asked to submit photos of themselves and the ...
- SiriusXM To Carry MSNBC
MediaDailyNews, - Wednesday, April 7, 2010
Sirius XM Radio and MSNBC announced that beginning April 12, the satcast ...
- TargetSpot Signs Cox Media For Web Radio Ads
MediaDailyNews, Erik Sass - Tuesday, April 6, 2010
The pace of deal-making in the online radio arena isn't letting u ...
- CBS Radio Jumps on iPad
MediaDailyNews, Erik Sass - Monday, April 5, 2010
Everyone knows publishers are racing to get digital versions of their produc ...
- Clear Signal: More Carmakers Offer HD Radio
MediaDailyNews, Erik Sass - Monday, April 5, 2010
The automobile is the newest arena for competition between digital audio conte ...
- Nielsen Breaks Ad Campaign Aimed At Multicultural Targets
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2010
Nielsen Co. Monday unveiled an ad campaign to promote its awareness a ...
- Westwood Teams With Nexage To Push Mobile Ads
MediaDailyNews, Erik Sass - Friday, April 2, 2010
Westwood One, a network radio content provider, has announced a new mobi ...
- Radio Poised for Slow, Steady Growth
Research Brief, Jack Loechner - Friday, April 2, 2010
According to the BIA/Kelsey Investing In Radio Market Report, 2009 closed wi ...
- Air Waves: Radio Revs Drop in '09
MediaDailyNews, Erik Sass - Wednesday, March 31, 2010
The stragglers are reporting radio ad revenue figures for the fourth quart ...
- The Most Broken Medium Of Them All
Publishing Insider, Ari Rosenberg - Thursday, April 1, 2010
I love music and hate the radio. How did those driving t ...
- Analysts: Slight Uptick In Radio, Newspapers Slide
MediaDailyNews, Erik Sass - Friday, March 26, 2010
Two of the hardest-hit traditional media will see their fortunes diverge ...
- TargetSpot Harpoons Harpo Deal
MediaDailyNews, Erik Sass - Wednesday, March 24, 2010
Oprah Winfrey's Harpo Radio has signed a deal with online ad netwo ...
- Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
Research Brief, Jack Loechner - Wednesday, March 24, 2010
According to a new Adweek Media/ Harris Poll by Harris Interactive, 4 ...
- Citibank, Radio Disney Host Citi Field Event
Marketing Daily, - Monday, March 22, 2010
Citibank hosted a kid's day at Citi Field in New York. T ...
- Sirius-XM May Get NASDAQ Boot
MediaDailyNews, Erik Sass - Friday, March 19, 2010
Six months after receiving its first warning, Sirius-XM Radio has received anoth ...
- Hormel Tells Consumers How To Spam, Spam, Spam, Spam ...
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
"So," you may be asking yourself after a hard day in t ...