- Brightcom Announces Partnerships With GeoEdge And Forensiq
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Brightcom, a global ad tech and multichannel media firm, on Wednesday announc ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
RTBlog, Tobi Elkin - Tuesday, August 9, 2016
Ad-tech executives say Dentsu Aegis' move to take a majority stake ...
- Under Armour Gets Personal, Enabling Wearables To Make Recommendations
AI & IoT Daily, Chase Martin - Monday, August 8, 2016
Consumers want personalized insights from wearables and at least one major bra ...
- Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Real-Time Daily, Joe Mandese - Friday, August 5, 2016
MDC Partners' Varick Media Management this morning unveiled the release of REC ...
- Sonobi Expands Into EMEA, Taps Holmes As Director
Real-Time Daily, Philip Rosenstein - Friday, August 5, 2016
Independent ad-tech developer Sonobi announced Thursday the establishment of a European h ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Google Tests New Ad Product Some Think Is 'Secret Tax'
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
This spring, "Google announced a new ad product which most people ...
- JWT Is Acquiring Digital Shop iStrategyLabs
MAD, Steve McClellan - Tuesday, August 2, 2016
The Washington, DC-based agency will continue to be overseen by founder Pet ...
- CNN International Partners With Sharethrough On Native, Branded Content Ad Formats
Real-Time Daily, Tobi Elkin - Wednesday, August 3, 2016
CNN International Commercial on Wednesday said it will use Sharethrough software ...
- Mindshare Finds Three In Four Plan To Watch Olympics Live
MAD, Larissa Faw - Monday, August 1, 2016
That's according to a survey from Mindshare, which also found that mo ...
- Ad-Blocking Web Browser Brave Raises $4.5M
Around the Net in Real-Time, Gavin O'Malley - Monday, August 1, 2016
Brave Software just raised $4.5 million to expand its ad-blocking Web browse ...
- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Goog ...
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Real-Time Daily, Tobi Elkin - Friday, July 29, 2016
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combi ...
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
SITO Mobile on Wednesday announced the addition of video ad formats ...
- Google, Paramount Test Instant Video Ads At Comic-Con
MediaDailyNews, Laurie Sullivan - Thursday, July 21, 2016
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the conce ...
- Spotify Launches Programmatic Audio Ad Buying Globally
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
Spotify, the music-streaming service, on Wednesday said it partnered three large programmat ...
- Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
Datorama, a New York-based startup that has been helping agencies and bran ...
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the indust ...
- Spotify Taps Rubicon Project to Automate Audio Inventory
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Proje ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- BitTorrent News Launches at Republican National Convention
MediaDailyNews, Laurie Sullivan - Wednesday, July 13, 2016
BitTorrent will make some news of its own when it begins li ...
- Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising
Real-Time Daily, Tobi Elkin - Wednesday, July 13, 2016
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announc ...
- EBay Buys Predictive Analytics Firm SalesPredict
Around the Net in Real-Time, Gavin O'Malley - Tuesday, July 12, 2016
To better understand what its customers want, eBay just bought SalesPredict ...