- How The Nation Was Trumped... In Real Time
RTBlog, Tobi Elkin - Wednesday, November 9, 2016
What was dismissed as improbable, became a reality in the wee hou ...
- Real-Time Election, Real-Time Influence?
RTBlog, Tobi Elkin - Tuesday, November 8, 2016
Finally, after more than 18 months of campaigning, tons of mud-slinging, poll ...
- Former Pixar Animators Help Advertisers Build A World Of Chatbots
SearchBlog, Laurie Sullivan - Tuesday, November 8, 2016
Advertisers have yet to build an open search platform through a PullStri ...
- Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
Real-Time Daily, Philip Rosenstein - Monday, November 7, 2016
Publisher monetization platform 33Across conducted a study on both online ad viewabili ...
- Google Search To Show Election Results In Real-Time After Polls Close
SearchBlog, Laurie Sullivan - Monday, November 7, 2016
Google will show election data in search results on Tuesday after t ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- Facebook Scores Big In Q3 Earnings: $7.01B Revenue And 1.79B Users
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Facebook reported positive Q3 earnings late Wednesday, earning $7.01 billion in reven ...
- Warner Bros. Chooses Merkle For Digital Media
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Time Warner recently moved Warner Bros.’ more than $250 million digital med ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- Rubicon Project Releases Shaky Q3 Earnings, Lays Off 19% Of Workforce
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
Rubicon Project reported Q3 earnings and announced a 19% reduction in i ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...
- GetIntent Taps Sam Bell As Head Of Business Development And Strategy
Real-Time Daily, Philip Rosenstein - Monday, October 31, 2016
Programmatic advertising solutions firm GetIntent announced on Monday the appointment of S ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Mobile engagement platform SITO Mobile on Thursday announced a data partnership wi ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- GumGum Expands Sales Teams In North America And EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, October 26, 2016
GumGum, the computer vision platform for marketers, announced four key sales hir ...
- SurveyMonkey Launches Real-Time Electoral College Map
Marketing Politics Daily, Philip Rosenstein - Tuesday, October 25, 2016
SurveyMonkey announced on Tuesday the launch of its Electoral College map. Bas ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketpla ...
- British Martech Firm BlueVenn Launches U.S. Operations
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- IAB Tech Lab Releases Dynamic Content Ad Standard
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
In a bid to increase the relevance of ads delivered to consume ...
- GumGum Promotes Schraeder To President/COO
Real-Time Daily, Philip Rosenstein - Tuesday, October 18, 2016
On Monday, GumGum announced the promotion of Phil Schraeder to President a ...
- Sizmek Launches Ad Builder 2.0
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Sizmek announced on Monday the release of Ad Builder 2.0, an updat ...
- Quantcast Expands Programmatic Education Offerings With ANA Partnership
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Quantcast and the Association of National Advertisers (ANA) announced on Monday ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...