• by Philip Rosenstein , November 3, 2016

The Trade Desk, the demand-side platform that recently went public, has integrated IAS’s full pre-bid video targeting suite to its platform. The partnership allows The Trade Desk users to reach specific viewability thresholds in their programmatic video buying, and be notified of suspicious activity.

"In a recent media quality report, IAS found that digital video is susceptible to lower viewability rates and higher rates of fraud,” David Hahn, EVP of strategy at IAS, told Real-Time Daily via email. “Our expanded partnership with the Trade Desk addresses these challenges, and underscores our commitment to provide marketers with the tools to drive impactful digital ad experiences through greater transparency and the flexibility to define their own viewability targets.”