- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- Drawbridge Awarded Patent For Cross-Device Technology
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Drawbridge has announced that it recently secured a patent from the U. ...
- Rubicon Project Launches Project Awesome, Giving Consumers Control Over Ads
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Rubicon Project on Wednesday announced the private beta launch of Project Awesom ...
- Google To Deliver On Invisible ReCaptcha
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 7, 2016
Google's next-generation ReCaptcha algorithm for Web sites will be invisible, require ...
- Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Near, a location intelligence platform that provides real-time information on places, peopl ...
- Americans OK With Social Platforms Censoring Fake News, Survey Finds
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
A new survey from Morning Consult finds that more than 70% ...
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business Models
RTBlog, Tobi Elkin - Tuesday, December 6, 2016
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate be ...
- Blippar AI Visual Search Engine Recognizes Faces In Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 6, 2016
Blippar expanded its augmented reality visual search browser on Tuesday to recogni ...
- Snaplytics Launches Snapchat Competitive Analysis Tool
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytic ...
- Throtle To Use Drawbridge's Connected Consumer Graph
Real-Time Daily, Philip Rosenstein - Monday, December 5, 2016
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, ...
- Using Ambient Voice Signals To Target Search Ads, Content In Real-Time
SearchBlog, Laurie Sullivan - Monday, December 5, 2016
Google and Amazon use ambient voice signals before wake words to determi ...
- Madison Logic Acquired By Clarion Capital Partners
Real-Time Daily, Philip Rosenstein - Friday, December 2, 2016
Clarion Capital Partners announced on Thursday the acquisition of Madison Logic Inc ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Upworthy Digs Deep On Mission-Based Storytelling With Data Backing
RTBlog, Tobi Elkin - Thursday, December 1, 2016
In this season of giving, it's especially relevant to highlight companies th ...
- Commerce Signals Launches Databridge Platform
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Commerce Signals, a company that aggregates insights from transaction data, announced tod ...
- Fake News Not Only An Issue For Politics, But For Brand Marketers
RTBlog, Tobi Elkin - Tuesday, November 29, 2016
Taykey, a real-time audience data company, says fake news poses real challeng ...
- Taboola Takes On Fake News Furor
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Post-election, the debate swirling around fake news led Taboola, a provider ...
- It's Black Friday -- No Surprise, Most Americans Are Looking For Deals Online
RTBlog, Tobi Elkin - Friday, November 25, 2016
Well, it's Black Friday. So are you out shopping, online shopping, ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
Real-Time Daily, Philip Rosenstein - Friday, November 18, 2016
LiveRamp announced that it will acquire the startups Arbor and Circulate f ...
- Smaato Becomes Mobile Bidding Partner For Google's Exchange
RTBlog, Tobi Elkin - Friday, November 18, 2016
Smaato, a global real-time ad platform for mobile publishers, played a b ...
- Upworthy's Experiment In Measuring Empathy In Real Time
RTBlog, Tobi Elkin - Thursday, November 17, 2016
Upworthy used facial-recognition software to measure empathy levels in men and w ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, November 11, 2016
Microsoft Research has been working on building technology that analyzes site visitor ...
- DashBid Promotes Rodger Wells To CEO
Real-Time Daily, Philip Rosenstein - Friday, November 11, 2016
Video supply-side platform DashBid announced on Friday it was promoting Rodger Wel ...