- Real-Time With Madison Ave: Choose Your RTM Battles
RTBlog, Tyler Loechner - Monday, September 23, 2013
What's the biggest challenge in real-time marketing? The question was posed ...
- Flurry CEO Simon Khalaf: IPO Is Inevitable
Around the Net in Real-Time, Tyler Loechner - Friday, September 20, 2013
Business Insider has reported that Simon Khalaf, CEO of mobile ad te ...
- Why Adtech Speak Is Like Passing Gas In A Crowded Movie Theater
MediaDailyNews, George Simpson - Friday, September 20, 2013
On this eve of the 10th anniversary of New York's Advertising We ...
- Datonics, SiteScout Partner For Behavioral Ad Targeting
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
Datonics, an online data company, this week announced a partnership with self-ser ...
- Putting Location-Based Video Into The Social, Mobile Equation Of SoLoMo Strategy
Real-Time Daily, Patrick Bonomo - Friday, September 20, 2013
With mobile as a clear medium to push marketing messages and crea ...
- Facebook Updates Patent Filing: Real-Time Search In Social Network
SearchBlog, Laurie Sullivan - Friday, September 20, 2013
Facebook updated a pending patent this week titled Real Time Content Searchi ...
- Facebook Vs. Twitter In The Ad Tech Arena
Around the Net in Real-Time, Tyler Loechner - Thursday, September 19, 2013
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitti ...
- NBCU, Lexus 'Move' Real-Time Ad Campaign, Consumers Help Drive Creative
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
NBCUniversal has struck a deal with automotive brand Lexus for an unusu ...
- Fashionistas, Foodies Draw Most Demand In Mobile RTB Exchange
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
Flurry jumped into the RTB arena earlier this year with the laun ...
- AdFin Unveils 'Bloomberg Terminal' For Online Media Trading
Online Media Daily, Joe Mandese - Wednesday, September 18, 2013
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's ha ...
- Lexus Lets Consumers Be Creative: Real-Time Suggestions To Determine Content Of Live Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal a ...
- 'Dancing With The Stars' Uses Facebook Data To Create Real-Time Buzz
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
ABC's "Dancing with the Stars" will be the first TV show ...
- Fox News Uses Bing To Share Online Opinions In Real-Time
Online Media Daily, Laurie Sullivan - Monday, September 16, 2013
Bing will allow viewers of the Fox News Channel to share the ...
- The Five Most Popular NFL Teams: What Big Data Can Teach Us about Real-Time Marketing
Real-Time Daily, Assaf Henkin - Tuesday, September 17, 2013
In football, success is often determined not by knowing where the ba ...
- Locaid Releases Mobile Location Campaign Management Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Locaid, a location-as-a-service company, this morning announced the launch of Locaid Campaign ...
- Forget Pubs, Isn't It Time For An AdConnect?
RTBlog, Joe Mandese - Tuesday, September 17, 2013
PubMatic's move to create a marketplace for publishers to partner and collabora ...
- Tumblr, DataSift Partner For Real-Time And Historic Data
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
DataSift, a social data platform, this morning announced a partnership with Tumb ...
- How Technology Has Increased Our Access to Information and Answers - Not All of Them Right
Real-Time Daily, Scott Jones - Monday, September 16, 2013
For all of the modern world -- and increasingly in lesser develop ...
- Flurry Appoints Bob Komin As CFO
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
Flurry, an app advertising and analytics provider that launched a real-time biddi ...
- Netmining: US Media Spend On FBX Up 42%, International Up 195%
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
Netmining has released an infographic comparing Facebook Exchange (FBX) data from ...
- Rocket Fuel Poised To Take Off Like, Well, A Rocket
Real-Time Daily, Joe Mandese - Monday, September 16, 2013
Rocket Fuel has lived up to its name on Madison Avenue, expandi ...
- Real-Time With JJ Eastwood, GM Of eBay Advertising Australia/New Zealand
RTBlog, Tyler Loechner - Monday, September 16, 2013
While the majority money in programmatic trades hands here in the Unit ...
- Adap.tv Rebrands And Upgrades Buy- And Sell-Side Platforms
Real-Time Daily, Tyler Loechner - Friday, September 13, 2013
Adap.tv today announced that is has rebranded its buy- and sell-side platfor ...
- AdTheorent Closes $4M Round Led By Verizon Investments
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closi ...
- Mixpo Unveils VideoVerify To Sniff Out Suspicious Campaign Behavior
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
Mixpo, a Seattle-based video advertising provider, is expected to today announce VideoVerif ...
- Ad Viewability Registers Online Uptick, Fraud Dips
Online Media Daily, Gavin O'Malley - Wednesday, September 11, 2013
It hasn't been an easy transition, but the Web continues to ...
- Adap.tv Worldwide Publisher Conference Set For Oct. 17 In NYC
Real-Time Daily, Tyler Loechner - Wednesday, September 11, 2013
Adap.tv has announced that their Worldwide Publisher Conference will take place ...
- LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 11, 2013
LiveIntent, a real-time ad platform for email, today announced a partnership wi ...
- Do You Prefer Hybrids, Or Do You Stand Alone? The Ultimate DMP Debate
RTBlog, Tyler Loechner - Wednesday, September 11, 2013
A few weeks ago, I had the chance to speak with Forrester ...
- Facebook Rolls Out Real-Time Tracking
Online Media Daily, Mark Walsh - Monday, September 9, 2013
In its latest bid to rival Twitter as a source of breaki ...