- Keeping Up As 'Real-Time' Data Changes
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 31, 2013
ClickZ wrote an article today asking, "Who cares about real-time data anyway ...
- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- Krux, AdzCentral Partner To Bring DMP To APAC Region
Real-Time Daily, Tyler Loechner - Wednesday, July 31, 2013
Data management platform (DMP) Krux has partnered with AdzCentral to give markete ...
- Kontera Adds Content Discovery Tool To Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 30, 2013
Kontera, a content marketing platform, today added a self-serve content discovery to ...
- What's Real-Time?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 29, 2013
What exactly is real-time marketing? An article from eMarketer that references ...
- Turn Pits Man Vs. Machine, Machine Wins
Around the Net in Real-Time, Tyler Loechner - Monday, July 29, 2013
In a company blog post, Turn revealed the results of a m ...
- What Does Real-Time Marketers Really Mean?
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
While marketers continue to question what "real time" really means, many ...
- Getting Real With RTB: 23% Of Advertising Now Using It
Data and Targeting Insider, Steve Smith - Monday, July 29, 2013
RTB accounts for almost a quarter of online ads from the t ...
- Businesses Prefer Twitter To Social Media Rivals
Online Media Daily, Gavin O'Malley - Friday, July 26, 2013
By some measures, Twitter appears to be pulling away as a mo ...
- Are You Suffering From Real-Time-Marketing Addiction? Apparently So
Social Media Insider, Catharine P. Taylor - Friday, July 26, 2013
People, let's have our first-ever Social Media Insider intervention, focusing on RTM ...
- Gradient X, Shift Partner To Mix Mobile And Social Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, July 25, 2013
Forbes reported that mobile programmatic marketing platform Gradient X has partnered wi ...
- SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have be ...
- Maximizing The Potential Of New Advertising Models
Marketing Daily, Kerry Bianchi - Wednesday, July 24, 2013
It's no longer enough to just spend money in digital -- n ...
- AOL Programs First 'Programmatic Upfront,' Wants To Cut Out Ad Tech's Middlemen, Explode 'Creativity'
Real-Time Daily, Joe Mandese - Wednesday, July 24, 2013
It was probably only a matter of time given the rapid accelerati ...
- French Trading Desk To Double Down On Programmatic Video, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, July 24, 2013
Even overseas, more and more advertisers are seeing the benefits of applyi ...
- SiteScout Launches Open API For RTB Marketplaces
Real-Time Daily, Tyler Loechner - Tuesday, July 23, 2013
In an effort to make the real-time bidding (RTB) exchanges more accessib ...
- Tweeters Fuel Virtual Real-Time Twitter NASCAR Race Via Social TV
Real-Time Daily, Tyler Loechner - Tuesday, July 23, 2013
During TNT's Wide Open coverage of the NASCAR Coke Zero 400 ...
- Report Finds Advertisers Gaining Upper Hand From Programmatic Buying, Most Publishers Still In Denial
Real-Time Daily, Joe Mandese - Tuesday, July 23, 2013
The acceleration of programmatic media buying is part of a systemic shi ...
- Just Because It's On Twitter Doesn't Mean It's Real-Time Marketing
RTBlog, Tyler Loechner - Tuesday, July 23, 2013
Are Christmas-themed tweets on December 25 real-time marketing? No. So why shou ...
- Topsy Adds Boolean Search Capabilities To Social Platform
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
Topsy, a "social analytics platform for real-time discovery and marketing," today launch ...
- Social Media Provided Real-Time Info Stream On Royal Baby Even If You Didn't Care
RTBlog, Tyler Loechner - Monday, July 22, 2013
The world is now a hodgepodge of real-time information. We need ...
- Search Intent Signals Find Purpose In Twitter
SearchBlog, Laurie Sullivan - Monday, July 22, 2013
Bringing the intent signal into social media sites should allow search engi ...
- 42% Of Consumers Don't Notice Retargeting
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up wi ...
- Introducing A New RTB Platform (It's Not The Kind You Are Thinking Of)
RTBlog, Tyler Loechner - Thursday, July 18, 2013
I've done real-time online auctions myself at QuiBids (warning, you will spe ...
- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- The Exchange Labs Opens Istanbul Office
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, today announced that ...
- Insight Into Top 2% Of Digital Consumers
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 16, 2013
Turn recently released their Digital Audience Report Q2 2013 (April-June), which highlight ...
- Honda Does Personalized Vines For Summer
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The just-launched campaign involves, first, getting people to tweet #wantnewcar about w ...
- My Real-Time Thoughts Now Available In Real-Time
RTBlog, Tyler Loechner - Tuesday, July 16, 2013
You can officially follow all of my thoughts in real-time. Or ...