Around the Net
Ad Techers And Agencies: Future Best Friends?
- Adotas, Friday, August 2, 2013 12:15 AM
On Thursday, Adotas wrote an article speculating six potential "ripple effects" of the Omnicom-Publicis merger. One of the six, according to Adotas, is that "programmatic media buying [will continue] to move to the mainstream on Madison Avenue." They also predict that digital will get more respect and that ad tech companies and agencies will become best friends.
