- 'Geoconquesting' To Grab Customers Away
Real-Time Daily, Mark Walsh - Monday, August 19, 2013
When it comes to practical ways to target mobile users in contex ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform Partner
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
The Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- Real-Time Geotargeting Can Turn $1 Into $2.79
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
Digital Element this week released an infographic detailing the power of geotargeti ...
- The (471%) Importance of Cross-Channel Data And Targeting
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
PointRoll, a Gannett company, recently created a retail outlook report. In t ...
- BLiNQ, ShopLocal Partner For Local Ad Product On Facebook
Real-Time Daily, Tyler Loechner - Wednesday, August 14, 2013
BLiNQ Media, the social media advertising company owned by Gannett, has partner ...
- NBC News Acquires Stringwire, Mobile Video-Sharing Start-up
Online Media Daily, Gavin O'Malley - Monday, August 12, 2013
Completing a small deal with big implications, NBC News has acquired Stringwir ...
- Metamarkets Taps Rubicon's Claypool, Google's Hertog
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
San Francisco-based Metamarkets, a real-time analytics provider, today announced the addition ...
- Republican Firm Deep Root, FourthWall Partner For Real-Time TV Viewing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
Deep Root Analytics, a Republican analytics firm, has struck a partnership wi ...
- Turn Names Chris Lee First SVP Of HR
Real-Time Daily, Tyler Loechner - Monday, August 12, 2013
Cloud marketing platform Turn has today announced that Chris Lee has be ...
- Real-Time With Centro's New CTO, Michael Radovancevich (Tapped From Oracle)
RTBlog, Tyler Loechner - Monday, August 12, 2013
Centro this morning announced the addition of Michael Radovancevich as chief technolo ...
- Hyundai Consumption Up 574% From Viral Colbert Report Segment
Real-Time Daily, Tyler Loechner - Friday, August 9, 2013
After being stood up by Daft Punk because of a VMA performanc ...
- The RTM Line People Won't Cross
Around the Net in Real-Time, Tyler Loechner - Thursday, August 8, 2013
Brafton wrote an article about real-time social media marketing, and noted h ...
- Dachis Group Adds New Feature, CEO Calls It 'RTM In A Box'
Around the Net in Real-Time, Tyler Loechner - Thursday, August 8, 2013
Dachis Group, a social analytics company, is launching a new feature th ...
- Welcome To The World Of The New Consumer
Real-Time Daily, Agathe Blanchon-Ehrsam - Thursday, August 8, 2013
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, whe ...
- PulsePoint Reaches Outside To Find Data Science Group Director
Real-Time Daily, Tyler Loechner - Thursday, August 8, 2013
PulsePoint has announced the hiring of Eswar Sivaraman as data science gro ...
- Real-Time With Amir Ashkenazi, CEO Of Adap.tv, On Being Purchased By AOL
RTBlog, Tyler Loechner - Thursday, August 8, 2013
Yesterday's big news in the advertising world - and especially in t ...
- Datacratic Hires Three, Opens NYC Office
Real-Time Daily, Tyler Loechner - Wednesday, August 7, 2013
Datacratic, a real-time machine learning software company, this week announced the additi ...
- How To Find Your Own Digital Elite
Real-Time Daily, Maxwell Knight - Wednesday, August 7, 2013
In a hyper-competitive, hyper-connected world where people jump from channel to chann ...
- The Inevitability Of 'End-To-End Solutions'
RTBlog, Tyler Loechner - Wednesday, August 7, 2013
I wrote in RTBlog last week that the ad tech marketplace h ...
- MediaMath Adds Mullaney As Commercial VP, EMEA & APAC
Real-Time Daily, Tyler Loechner - Tuesday, August 6, 2013
MediaMath this week hired Michael Mullaney as commercial vice president, EMEA &am ...
- OpenVV Quadruples Members, Eyes Video Viewability Standards
Real-Time Daily, Tyler Loechner - Tuesday, August 6, 2013
In May, RTM Daily reported that five companies - TubeMogul, BrightRoll, Innovi ...
- TV + Twitter + Real-Time = Influence, But Brand-Jacking Still Stinks
RTBlog, Tyler Loechner - Tuesday, August 6, 2013
New research from Nielsen validates what marketers have been banking on f ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...
- RAPP Appoints Andersen As Managing Director, LA
Real-Time Daily, Tyler Loechner - Monday, August 5, 2013
RAPP, an Omnicom advertising agency, today announced that Greg Andersen has be ...
- Ad Techers And Agencies: Future Best Friends?
Around the Net in Real-Time, Tyler Loechner - Friday, August 2, 2013
On Thursday, Adotas wrote an article speculating six potential "ripple effects" ...
- Mona Yousry's Unique Background Stands Out Among Rubicon's 10 New Execs
Real-Time Daily, Tyler Loechner - Friday, August 2, 2013
The Rubicon Project this week announced 10 new additions to its seni ...
- Even Creatives Are Using Real-Time Data
RTBlog, Tyler Loechner - Friday, August 2, 2013
I had the chance to speak with PointRoll CEO Mario Diez t ...
- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership
Real-Time Daily, Tyler Loechner - Thursday, August 1, 2013
Triton Digital, operators of the a2x programmatic audio exchange, are expected ...
- DataXu Joins IBM's Digital Data Exchange Network
Real-Time Daily, Tyler Loechner - Thursday, August 1, 2013
DataXu today announced that it has joined the IBM digital data exchan ...