- Fusion Rebrands Site, 'SB Nation' Redesigns
Publishers Daily, Sara Guaglione - Wednesday, May 3, 2017
Fusion.net, where digital pop-culture publication Fusion lives, is getting a new na ...
- About.com Rebrands As Dotdash, Now Positioned As Premium Publisher
Publishers Daily, Sara Guaglione - Tuesday, May 2, 2017
About.com will essentially shutter -- and shift focus from the general-interest si ...
- 'HuffPost' Gets Redesign, New Name
The Daily Blog, Erik Sass - Tuesday, April 25, 2017
The Huffington Post unveiled a new app design, site design, logo, a ...
- The Healthcare System Is Broken And NMH 'Gets It'
MAD, Larissa Faw - Monday, April 3, 2017
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all ...
- Meet The New Avnet: 'Sherpa' To IoT Innovators
MAD, Steve McClellan - Monday, April 3, 2017
Growth in the company's traditional business has slowed. That's driven a strateg ...
- No More Cheesecake: Carl's Jr. And Hardee's Get Branding Overhaul
MAD, Larissa Faw - Wednesday, March 29, 2017
CKE and its agency 72andSunny are rebranding Carl's Jr. and Hardee's wi ...
- Time Rebrands 'StyleWatch' As 'PeopleStyle'
Publishers Daily, Sara Guaglione - Wednesday, March 29, 2017
'PeopleStyle' will have more celebrity fashion than 'StyleWatch.' As 'PeopleStyle', the magazi ...
- Danger Pigeon Rebrands As 'Character Agency'
MAD, Larissa Faw - Friday, March 10, 2017
Created by former Saatchi and GREY Creative Director Pat Giles, and h ...
- GYK Antler Revitalizes Cedar's Hommus
Out to Launch, Larissa Faw - Wednesday, February 22, 2017
You say hummus, and I say hommus. Cedar's Mediterranean Foods is rebrandi ...
- Omnicom Health Group Relaunches Its Health-Focused Agency As Patients & Purpose
Mediapsssst, Richard Whitman - Thursday, January 19, 2017
Omnicom Health Group has relaunched CDMiConnect, its patient-focused marketing agency, as Patien ...
- GNC Preps For First Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2016
Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Sup ...
- Publicis Retires Optimedia Brand To Create Global Identity For Blue 449
MAD, Larissa Faw - Friday, December 16, 2016
The agency was formed during a restructuring in spring 2015 with t ...
- Opera Mediaworks Rebrands As AdColony, Adds Rich Media And Display Ads
Mobile Marketing Daily, Gavin O'Malley - Monday, December 12, 2016
Beginning in the New Year, Opera Mediaworks will have a new nam ...
- How To Rebrand And Influence People
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
"Part of the reason behind the rebranding is to tell our sto ...
- Google Creates Branding Issue: Google Cast Vs. Chromecast
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2016
Google seems to be going through a bit of an identity cris ...
- Direct Marketing Association Rebrands To Data & Marketing Association
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
The Direct Marketing Association (DMA) on Thursday announced that it will rebra ...
- Ashley Madison Confident It Can Achieve 'The Greatest Comeback Of All Time'
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Despite falling victim to a high-profile cyber attack that leaked the person ...
- Just Eat Claims Its Rebrand Is More Than A Logo Change
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
Just Eat's recent rebrand has seen the delivery service update its visu ...
- Get Moving: Lee Jeans Wants You To
MAD, Steve McClellan - Wednesday, September 7, 2016
The jeans label is rebranding and has launched a new campaign, fr ...
- NAA Rebrands As New Media Alliance, Notes Digital Shift
The Daily Blog, Erik Sass - Wednesday, September 7, 2016
The Newspaper Association of America is bowing to reality with a n ...
- Deiiveroo Launches New Look Rebrand
Around the Net In MAD London, Sean Hargrave - Tuesday, September 6, 2016
Food delivery service Deliveroo has unveiled a colourful rebrand as it ai ...
- FanDuel Updates For The Coming Fantasy Season
Marketing Daily, Aaron Baar - Monday, August 1, 2016
After a year of tumult and scrutiny of the fantasy sports betti ...
- Terri & Sandy Lands BJ's Biz
MAD, Larissa Faw - Friday, July 15, 2016
BJ's Wholesale Club tapped Terri & Sandy to help rebrand the membersh ...
- PMX Agency Rebrands, Aids Integration Efforts
SearchBlog, Laurie Sullivan - Friday, July 15, 2016
PMX Agency rebranded in June by combining the agencies PM Digital a ...
- Tribune Publishing Becomes Tronc, Debuts New Site
Publishers Daily, Sara Guaglione - Monday, June 20, 2016
The site aggregates content from the publisher's newspaper Web sites -- fr ...
- PM Digital, Paradysz Rebranding As PMX Agency
MAD, Larissa Faw - Wednesday, June 8, 2016
This makeover follows the February 2016 announcement that PMX Agency is enteri ...
- Tribune Shareholders Vote For Board, Company Changes Name To Sheer Awfulness
The Daily Blog, Erik Sass - Friday, June 3, 2016
Shareholders voted to return all the proposed members of the board ...
- WPP Rebrands Team Detroit, Blue Hive, Retail First As GTB
MAD, Steve McClellan - Thursday, May 5, 2016
GTB, an acronym for Global Team Blue, operates on six continents a ...
- Yo, Czech It Out
Garfield at Large, Bob Garfield - Monday, April 18, 2016
Every single person in the world expressed puzzlement last week at t ...
- Starz Rebrand, New Messaging Unifies Its Pay TV Network Brands
MediaDailyNews, Wayne Friedman - Monday, March 28, 2016
Beginning April 5, pay cable TV network group Starz will rebrand wi ...