- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- Major League Lacrosse Unveils Brand Overhaul
MAD, Larissa Faw - Monday, March 11, 2019
The makeover includes a new logo designed to serve as a fre ...
- 3 Agencies Undergo Makeovers, Peter Mayer Rebrands
MAD, Larissa Faw - Tuesday, March 5, 2019
Frank Collective, Peter Mayer and Brite Media Group are all undertaking brand-refre ...
- Google Ads App Campaigns Drops The 'Universal'
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 20, 2019
App campaigns will join Search, Display, Video, Shopping and Smart as t ...
- Barron's Group Focuses On Collaboration Across Portfolio, Partners With James Grant
Publishers Daily, Sara Guaglione - Friday, February 15, 2019
Dow Jones Media Group rebranded to Barron's Group in December, and n ...
- Verizon To Rebrand Oath As Verizon Media Group
Publishers Daily, Melynda Fuller - Wednesday, December 19, 2018
Oath CEO Guru Gowrappan announced the formation of the new division effecti ...
- SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research
Publishers Daily, Melynda Fuller - Thursday, November 15, 2018
To help creators diversify revenue, SHE Media offers members access to i ...
- Mailchimp Undergoes Rebranding, Evolves Business
MAD, Larissa Faw - Thursday, September 27, 2018
Mailchimp is unveiling a new brand identity as the email marketing compa ...
- Ad Council Undergoes Massive Makeover
MAD, Larissa Faw - Monday, September 24, 2018
The organization is expanding its own internal production capabilities and content creati ...
- Travel Brand 'Andrew Harper' Returns To Original Name: 'Hideaway Report'
Publishers Daily, Sara Guaglione - Wednesday, September 5, 2018
The company says the original name "better reflects editorial focus on hideaw ...
- Amazon Rebrands Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
With the rebranding of its Amazon Ad Platform, Amazon will make ...
- Google Sunsets DoubleClick, Rebrands AdWords As 'Google Ads'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 27, 2018
Google has rebranded its ad and platform products to evolve with chang ...
- Ogilvy's Big 'Re-Founding' Unveiled
MAD, Steve McClellan - Tuesday, June 5, 2018
The global network is unifying under The Ogilvy Group umbrella brand a ...
- Project WW's School Embraces The 'Cagency' Model
MAD, Larissa Faw - Tuesday, June 5, 2018
Founded in 2013 as a "purpose-led" shop, School will now focus mo ...
- Toluna Rebrands, Offers DIY Suite Of Research Tools
Digital News Daily, Laurie Sullivan - Monday, June 4, 2018
Toluna has rebranded its market research services as a hybrid offering ...
- Lift Rebrands To Lift ...& Co.
Mediapsssst, Richard Whitman - Wednesday, May 2, 2018
Yes, the firm has added "& Co." to its name and ...
- 'Playboy' Changes Slogan: Entertainment For All
Publishers Daily, Sara Guaglione - Thursday, April 12, 2018
The magazine now claims a diverse group of fans. Chief Creative Offic ...
- Sunrise Advertising Rebrands As Brandience
MAD, Larissa Faw - Tuesday, April 3, 2018
The rebranding is designed to better convey the agency's expertise in data-driv ...
- MARC USA's Rebranded Media Practice: Cogniscient Media
MAD, Steve McClellan - Monday, March 12, 2018
The practice will continue to be led by Dave Buklarewicz, executive vi ...
- Luci Creative Overhauls First Division Museum
Out to Launch, Larissa Faw - Thursday, December 21, 2017
First Division Museum at Chicago's Cantigny Park, which preserves and interprets t ...
- Business Insider Inc. Changes Company Name To Insider Inc., Expands Coverage
Publishers Daily, Sara Guaglione - Friday, December 15, 2017
The news wants to create new verticals on social media with "Inside ...
- Collective Becomes Visto, Sharpens Programmatic, Data Focus
Digital News Daily, Laurie Sullivan - Friday, November 3, 2017
Collective has rebranded and taken the first name of its flagship produ ...
- Riddle Me This -- Fluent's New Branding
Mediapsssst, Richard Whitman - Sunday, October 29, 2017
Marketing agency Fluent has rebranded to Riddle & Bloom -- which soun ...
- 'Ad Age' Rebrand Includes New Logo, Branding Cross-Platform
Publishers Daily, Sara Guaglione - Tuesday, September 26, 2017
Brian Braiker, editor of 'Ad Age,' noted in a post on t ...
- Videoblocks Downplays Video, Becomes Storyblocks
Digital News Daily, Joe Mandese - Monday, September 18, 2017
At a time when most digital platforms are trying to figure o ...
- Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
The rebranding underscores a new focus: the sell-side programmatic video business. Jennif ...
- 'Competitor' Magazine Rebrands As 'Competitor Running'
Publishers Daily, Sara Guaglione - Thursday, September 7, 2017
Readers of running magazine Competitor will notice a new name on t ...
- Name Game: Time Inc. Considers Rebranding
Publishing Insider, Erik Sass - Friday, July 14, 2017
To paraphrase Shakespeare: "What's in a name? Will rebranding reverse the long-te ...
- iDigitalTimes Rebrands As Player.One, Focuses On Ecommerce
Publishers Daily, Sara Guaglione - Monday, June 12, 2017
Instead of re-naming iDigitalTimes' URL, Player.One lives on its own site, wi ...
- Top Selling Liqueur Jagermeister Unveils First Major Rebrand
MAD, Larissa Faw - Wednesday, May 3, 2017
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meiste ...