First Division Museum at Chicago's Cantigny Park, which preserves and interprets the history of the U.S. Army’s First Division (aka The Big Red One), has formally unveiled a year-long, $8 million makeover and rebranding to enhance the visitor experience.
Luci Creative oversaw creative strategy, content development, exhibit, lighting, and graphic design. Partners included Pepper Construction as the general contractor, Ravenswood Studio for exhibit fabrication and installation, and media partners Northern Light Productions, Unified Field, Brave New Pictures, Elbe Creative Partners, and Creative Technology for AV design and integration.
As part of its responsibilities, Luci designed and produced over 15 integrated media and interactive elements, including on-camera interviews with 26 soldiers that accounted for over 120 individual stories and over 350 environmental graphics. A custom management system will allow the museum to vary and update stories over time.
Meanwhile the overall design philosophy is "subtle and textural," says an agency spokesperson. The agency introduced straight-forward informative infographics and battle maps. Visitors are also encouraged to handle artifacts preserved in metal cases.