• by Larissa Faw , June 5, 2018

Boulder-based agency School is rebranding as a strategic consultancy to better address the growing bridge between consultancies and agencies, also known as "Cagencies."

Founded in 2013 as a "purpose-led" shop, School will now focus more on strategy – the thinking versus the doing.

“We’re not rooted exclusively in business insights or creative ideas so we can nimbly operate for brand partners looking to be socially impactful," says CEO Max Lenderman. 

As part of this evolution, School is adding Jim Moscou to the newly created role of chief strategy officer to support brands seeking more purpose-driven messaging. His decades of experience includes senior strategy roles at Crispin Porter + Bogusky and TDA Boulder.

After leaving TDA Boulder in 2011, he served as CEO for Sir Richard’s Condom Company, a social-impact enterprise that combines quirky advertising with advocacy. 

In addition, Jenny Max is promoted from client strategist to strategy director, where she’ll be reporting to Moscou.

School, who  works with brands like Hershey’s, Beam Suntory, and Kimberly-Clark, has also retooled its website to reflect this fusion between consultancy and agency.