- By The Book: Thinktopia Rebrands To Primal Branding
MAD, Larissa Faw - Wednesday, October 9, 2019
The makeover is designed to leverage founder Patrick Hanlon's 2006 book outlini ...
- San Diego Int'l Film Festival Reveals Makeover
Out to Launch, Larissa Faw - Wednesday, October 9, 2019
Agency-led brand strategy suggests how perspectives can change the world with ...
- Mering Erases Carson From Agency Name
MAD, Larissa Faw - Thursday, October 3, 2019
MeringCarson is returning to its roots after ex-partner Greg Carson departed ...
- Bishop Integrated Rebrands As Brock & Belle
MAD, Larissa Faw - Wednesday, October 2, 2019
The rebranding reflects its evolution from a production studio into a full-servi ...
- Russell Stover Revamps Image As 'Happy' Chocolatier
MAD, Larissa Faw - Wednesday, October 2, 2019
The overhaul, developed with Cutwater, centers around the new tagline "Make Happ ...
- Steve's Ice Cream 'Craves' A Rebrand
MAD, Larissa Faw - Friday, September 13, 2019
The "Crave the Unexpected" campaign likens the brand's affinity for unique flavo ...
- DiscoverOrg Rebrands As ZoomInfo, Offers New B2B Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
One new feature, resulting from the recent NeverBounce acquisition, is email validatio ...
- D2C Shop MuteSix Acquired By Dentsu Aegis
MAD, Steve McClellan - Wednesday, August 28, 2019
Based in Los Angeles, the agency will be aligned with iProspect a ...
- ReadyCloud CRM Rebrands As ReadyCloud Suite
Email Marketing Daily, Ray Schultz - Thursday, August 15, 2019
The rebranded ReadyCloud Suite includes tools to help with email marketing, C ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- Facebook Adds Its Name To Instagram, WhatsApp
Digital News Daily, Gavin O'Malley - Monday, August 5, 2019
Move appears to be mostly part of Facebook, Inc.'s efforts to demonstra ...
- DirecTV Now Rebranded As AT&T TV Now
Television News Daily, Wayne Friedman - Tuesday, July 30, 2019
DirecTV Now, a digital pay TV service of live, linear TV network ...
- Red Door Salon & Spa Rebrands After 100 Years
MAD, Larissa Faw - Friday, July 26, 2019
The newly named Mynd Spa & Salon, developed with agency Heat, emphasiz ...
- Staples Launches Quarterly Magazine 'Worklife'
Publishers Daily, Sara Guaglione - Tuesday, July 23, 2019
'Staples Worklife' is part of a larger campaign that will expand th ...
- What Brands Can Learn From James Bond
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Regular "Marketing Week" columnist Mark Ritson points brands to the James Bo ...
- BT Appoints Publicis Groupe For Rebrand
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
BT has appointed Publicis Groupe to work on a brand relaunch. "Campaig ...
- Hearst Autos Division Rebrands, Deepens Data And Ad Capabilities
Publishers Daily, Melynda Fuller - Tuesday, July 2, 2019
The newly defined division plans to release new products, experiences and too ...
- Press Association Rebrands To PA Media
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
The Press Association, or PA, has rebranded to PA Media to refle ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that wi ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- Havas Reorganizes PR Operations
MAD, Steve McClellan - Thursday, May 16, 2019
Havas PR North America and Asia Pacific-based Red Agency are rebranding ...
- Grey Goose Seeks 'Relatability' While Taking On 'Dumbed Down' Vodka
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2019
New long-term 'Live Victoriously' platform aims to help brand connect on ...
- 4A's Foundation Repositions With 8 New Board Members
MAD, Larissa Faw - Wednesday, April 10, 2019
The 4A's Foundation is adding members as the organization undergoes a shi ...
- Taptica Changing Name To Tremor International, Forges New Identity
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The change adopts the name of Tremor Video DSP, one of Taptica ...
- New 'Avenue' Taps Kristina Stewart Ward As EIC
Publishing Insider, - Friday, April 5, 2019
The magazine, which caters to the circuit of society balls and chari ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting the ...
- Vrbo Ad Campaign Reflects New Pronunciation, Ver-Bow
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Just days after Vrbo changed the pronunciation of its name, it launch ...
- Concept Farm Lands Kearny Point Project
Accounts on the Move, Larissa Faw - Monday, April 1, 2019
Hugo Neu Corporation has hired Concept Farm to relaunch its Kearny Poi ...
- Email Platform Sendwithus Rebrands Itself As Dyspatch
Email Marketing Daily, Ray Schultz - Tuesday, April 2, 2019
Sendwithus has renamed itself after its cloud-based management platform. The product w ...
- 'Salty' Changes Name After Plagiarism Claims
Publishers Daily, Melynda Fuller - Thursday, March 21, 2019
Following tweets from Salty and other supporters across Twitter, Bittman wrote Tuesd ...