- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven yea ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data servic ...
- HBO Max Replacing HBO Go; HBO Now Rebranded As HBO; Max Has 1.7M Downloads To Date
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
WarnerMedia is attempting to clear up consumer confusion around the three servic ...
- Keys To A Seamless Company Rebrand
MAD, Donna Robinson - Monday, June 8, 2020
After going through one ourselves - amid a global pandemic, no le ...
- ViacomCBS to Rebrand CBS All Access, Expand YouTube TV Distribution Deal
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
The company is adding a wealth of existing content from Paramount a ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communica ...
- Nina Hale Agency Rebrands As Collective Measures
MAD, Larissa Faw - Thursday, April 30, 2020
The makeover will not drive a restructuring or any staffing changes. Don ...
- 'The Hollywood Reporter,' 'Billboard' Brace For Job Losses
Publishers Daily, Fern Siegel - Saturday, April 11, 2020
Valence Media, which owns the entertainment and music publications, is said ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent Times
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2020
Searchmetrics offers SEO services, informed by its own data, so it's n ...
- 'Time Out' Rebrands As 'Time In' In Response To Coronavirus
Publishers Daily, Melynda Fuller - Monday, March 16, 2020
The change in editorial direction will include ways to support small business ...
- Orangina Gets A Reboot Under New Owners, Agency
MAD, Larissa Faw - Tuesday, March 10, 2020
After years of declining distribution in the United States, the iconic Orangi ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announ ...
- Sinclair To Rebrand Regional Sports Networks, Q4 Profit Below Analysts' Estimates
Television News Daily, Wayne Friedman - Wednesday, February 26, 2020
Sinclair will rebrand its $10 billon purchase of 21 regional sports networ ...
- BounceX Is Rebranding As Wunderkind
Email Marketing Daily, Ray Schultz - Wednesday, February 26, 2020
The name change comes as the firm has reached $100 million ...
- I.D.E.A. Rebrands As 62Above, Taps Carson For President
MAD, Larissa Faw - Thursday, January 30, 2020
The new moniker refers to the agency's hometown, San Diego, which ...
- TrueCar Aims To Attract More Millennials, Women
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2020
The company will explore brand partnerships that will focus on building connectio ...
- Local Search Association Rebrands As Localogy, Helping Businesses Modernize Through Data, Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 9, 2020
As media companies turn into tech companies, the focus is on busine ...
- What You Read: The 'Search Insider' Top 10 In 2019
Performance Marketing Insider, Laurie Sullivan - Monday, December 30, 2019
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increas ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- Suet, Email Analytics Platform, Rebrands As Mailintel
Email Marketing Daily, Ray Schultz - Tuesday, December 3, 2019
The firm has redesigned its website and upgraded its infrastructure, the compa ...
- Central PA Tourism Group 'Happy' With Rebranding
Out to Launch, Larissa Faw - Thursday, November 7, 2019
Central PA Convention & Visitors Bureau is changing its name to t ...
- Facebook Rebrands, Unveils New Logo
Digital News Daily, Gavin O'Malley - Monday, November 4, 2019
Rather than Facebook's trademark blue, the new logo actually changes colors, fr ...
- 'HuffPost' Redesigns, New Brand Positioning Focuses On Reader
Publishers Daily, Sara Guaglione - Monday, November 4, 2019
The redesign updates the site's look and navigation in an effort ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
Television News Daily, Wayne Friedman - Monday, November 4, 2019
As part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Endeavor Global Marketing Rebrands As 160over90
MAD, Larissa Faw - Wednesday, October 30, 2019
The name conveys a blood pressure reading -- in this case, elevat ...
- Trump Branding Put On Ice At New York Skating Rinks
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 24, 2019
The Trump Organization still runs two Central Park rinks, but the Tru ...
- 'Business.com' Redesigns Site, Updates Tag Line
Publishers Daily, Sara Guaglione - Wednesday, October 23, 2019
The site has a new logo and updated its tagline: "Connecting Y ...
- Publicis Rebrands BT, Focuses On Improved Connectivity
MAD, Larissa Faw - Friday, October 18, 2019
UK telecommunications giant BT is launching its biggest brand campaign in mo ...