Suet, a transactional email analytics platform, has rebranded itself as Mailintel.
The overhaul includes a redesign of the firm’s site, logo, graphics, communication channels and also features infrastructure upgrades.
The company’s dashboard now covers email intelligence and segmentation.
Clients can segment their users based on such variables as email, subject, interaction date, action (delivery, opens, clicks, fails), clicked links and many more, the firm says.
Suet began over two years ago as an open-source analytics and reporting dashboard for transactional emails, and then became available as a managed product.
It has since managed over 2 million email events for users. In addition, the open-source version has been utilized by developers to extend analytics and reporting for Mailgun and Amazon SES, and for their own projects, the company says.