- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programmi ...
- Smith Bros. Agency Rebrands, Narrows Focus
MAD, Steve McClellan - Wednesday, April 14, 2021
A redesigned website proclaims, "we live food," while a new tagline, "Cravi ...
- LA Agency 'Adopts' Japanese Restaurant, Wins Addy For Soup-To-Nuts Makeover
Mediapsssst, Richard Whitman - Monday, April 12, 2021
The work, from Arcana Academy, was pro bono for the restaurant whi ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- The Via Agency Rebrands
MAD, Larissa Faw - Sunday, April 4, 2021
The new name is Via, which is how staffers refer to t ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- W2O Group Finds Real Chemistry In Name Change
MAD, Larissa Faw - Thursday, March 11, 2021
It's part of the healthcare agency network's broader rebrand to integrate i ...
- Fuzz Productions Rebrands
MAD, Larissa Faw - Wednesday, March 10, 2021
The digital agency has been rebranded to Monstarlab, after the Tokyo-based compa ...
- Match.com's Branding Evolution
MAD, Larissa Faw - Tuesday, March 9, 2021
Branding pivot is designed to position the 25-year-old dating platform as t ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outsi ...
- Code And Theory Suits Up For The Washington Football Team
MAD, Larissa Faw - Wednesday, February 10, 2021
The agency will work with the NFL team to develop a n ...
- 'Insider' Drops 'Business' From Its Name, Plans Personalized Content
Publishers Daily, Ray Schultz - Thursday, February 4, 2021
The business title is being integrated with the broader sister publication th ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of th ...
- Liquid Adds Arcade To Its Name in Rebranding Move
Mediapsssst, Richard Whitman - Sunday, January 17, 2021
The video-game marketing specialist began as a media shop but has aggressive ...
- VCU Students Help To Rebrand A 'Rebel' School Mascot
MAD, Larissa Faw - Monday, January 4, 2021
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial f ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Performance Marketing Insider, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Hanson Dodge Gives Itself A Brand Makeover
MAD, Larissa Faw - Monday, November 9, 2020
The new platform "Make Great Leaps" replaces the previous slogan "Inspire a ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
Mediapsssst, Richard Whitman - Wednesday, November 4, 2020
The holding company has rebranded its Constituency Management Group of specialist marketi ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.c ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspa ...
- DAN Being Rebranded To Dentsu
MAD, Steve McClellan - Monday, September 28, 2020
The rebranding comes just weeks after DAN's new global CEO Wendy Cla ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomC ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider Podcast, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- CBS All Access Unveils Another Expansion In Step-Up To 2021's Rebranding
Digital News Daily, Karlene Lukovitz - Thursday, July 30, 2020
The latest expansion adds some 3,500 episodes from series from BET, Come ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...