CBS All Access To Be Rebranded As Paramount+

ViacomCBS' premium streaming platform, CBS All Access, will be rebranded with a new name -- Paramount+, to be launched in early 2021.

The rebranding of the platform will come with new original series content from many ViacomCBS brands including CBS, BET,
MTV and Paramount.

At launch, Paramount+ will have five new original series including "The Offer," a limited-event series about the making of "The Godfather" and "Lioness," a spy drama that follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down.

In addition, there will be a new version of longtime MTV series "Behind the Music." From CBS, "The Real Criminal Minds" is a true crime docuseries based on that network’s TV series. BET is reviving one of its long-time series "The Game."



CBS All Access has more than 20,000 episodes and movies, which will expand to 30,000.

Earlier this year, ViacomCBS said combined subscribers for CBS All Access and Showtime OTT platforms -- which both started up in 2014 -- totaled 13.5 million.

ViacomCBS said for the first quarter, all streaming and digital video revenue for all platforms (which include Pluto TV) grew 51% to $471 million.

Since the start of this year -- an eight-and-a-half-month period -- estimates CBS All Access has spent $10 million in national/regional TV advertising.

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